As a freelance or agency web writer , you have put your pen at the service of your clients. Blog articles, content for social networks, web pages, the goal is the same: to deliver impeccable work that will best serve a client’s marketing strategy . But, to achieve this, it is important to determine exactly what their writing needs are. This is where the client interview comes in: an invaluable tool to clarify your mission and get the most out of your writing . We offer you some tips for carrying it out in order to collect all the information you will need!
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The customer interview in web writing: a definitionWhen you first meet a client, you don’t know each other yet. And that’s normal, you have to start somewhere!The customer interview is a detailed interview that serves precisely this purpose: to get to know your customer in depth and present your know-how . It is an opportunity for you to ask all the questions you will need to take charge of their project, but also to demonstrate your professionalism and to reassure your customer in their choice to trust you.
The form of the actual interview may vary. It may include:
The important thing is to choose the option that will put your client at ease and allow you to ask all the questions you have written down. Because you will have to arrive prepared: to show that you master your subject and the profession of copywriter , leave no room for doubt! Take something to write with and write down each answer. Arm yourself with your most professional attitude and approach the interview with confidence.
A customer interview is essential to ensure a lasting future collaboration with your customer.
At the end of this customer interview, remember to add your report in a document called customer onboarding in order to keep a record of each of your exchanges with your customer!
Questions to ask during a web writing client interview
During your prospecting work, you probably already have a good idea of your prospect’s company. You should therefore already have several ideas for relevant questions to ask them. However, we offer you some ideas to help you refine the interview france whatsapp number data This list is not exhaustive and is not intended to be used in its entirety with every client. You are in the best position to know which questions will be the most judicious!
Your customer’s activity
Even if you have a clear idea of the company you are offering your services to, your work will only be of better quality if you use this opportunity to learn more:What does your client’s company offer? What products and services are they looking buying house b promote? There may be customer testimonials that will give you some answers and that you can use in your writing.
What is his editorial line? Perhaps he needs advice to define his editorial line
How does he structure his communication on his activity? Does he have an editorial charter? As a writer, you will have to integrate yourself into your clients web writing 2025 the guide to writing online communication strategy: it is therefore important to learn it and know it inside out;Who are their competitors? On which platforms are they active on the web and how do they position themselves in relation to the target audience? The answer can help you adapt your strategy and allow your client to stand out.
These questions focus on your client’s customers and prospects; the audience they hope to reach by hiring you for this assignment. Ask yourself:Who is the typical prospect you are targeting? Maybe your client already has a buyer persona defined. If not, offer to help them do so! To do this: determine the personality,
