Want to run a blog that will become an effective method of acquiring customers? Change your perspective, start asking the right questions of your customers and answer them in your texts. It’s easier said than done, but I have some useful tips for you, which I found in the book What the Customer Wants to Know.
A guy is sitting in front of his house in his car and crying. He’s crying because his bank account is overdrawn, his company is on the verge of bankruptcy, and he can’t pay his employees. This is a picture from 2008.
This is what it looked like before this same guy started blogging.
Today, his pool manufacturing and installation company’s website is the most visited website in the pool industry in the world, with 750,000 visitors a month. He travels the world educating hundreds of companies on sales, marketing and communications.
This man is Marcus Sheridan, former pool guy, now internet marketing guru, author of the TAYA method and the book What Does the Customer Want to Know? How to Create Content in Inbound Marketing and Sales That Answers Audience Questions.
What will you learn from this book?
- Why educate the hse university of the future: a look at the open day and what is the TAYA method?
- What to write about on your blog, or the big five texts that will make your content stand out from other companies.
- Is it better to write content yourself or outsource it to an agency or copywriter?
- How to create 7 basic videos for your business?
- How to build a website according to the TAYA approach?
Why educate the client and what is the TAYA method?
Is $8 million in automate sms marketing campaigns for maximum efficiency revenue from content reason enough for you to take blogging seriously?
This convinces me.
And this is just one of the uplifting stories Sheridan describes in his book. Case studies and numbers confirm that it works, but to get to these results, you have to put in a lot of work educating the customer (and your team, if you run a larger company).
And allow yourself to be completely carried away by the TAYA method.
TAYA or They Ask, You Answer
This is nothing more than twd directory the customer’s questions, but according to certain rules:
- don’t beat around the bush about difficult topics
- be authentic
- speak transparently about everything that people are curious about in the context of the company and its offering. Even if these are costs and problems that may with the product.
TAYA is with educating the customer.
Obsession: creating hundreds of articles that will save you time and money in the future.
How does the TAYA method work?
When you answer a customer’s questions, you gain their trust. Especially if you do it honestly and transparently, not focusing on praising your product, but on being honest with your customers. And from trust it’s only a stone’s throw to a purchase.