If you’re wondering how that’s possible, keep reading, today we’ll tell you the history of advertising and everything you always wanted to know about its emergence!
Beginnings of advertising in the world
Advertisements have a role: to promote products, services and brands with the aim of stimulating business relationships . So, when we talk about advertising, it is impossible to ignore its main fuel – commerce.
The oldest known announcement came from a papyrus written by an Egyptian merchant named Hapu in the city of Thebes. It read as follows:
The slave Shem having run away from his master Hapu the weaver, the latter invites all the good citizens of Thebes to find him. He is a Hittite, five feet tall, of robust build and brown eyes. Half a gold piece is offered to anyone who gives information about his whereabouts. Whoever returns him to the shop of Hapu the weaver, where the most beautiful fabrics are woven to each person’s taste , will be given a gold piece.
Have you ever noticed the phrase “where the most beautiful fabrics are woven to suit everyone’s taste” ? Well, that’s the one responsible for the first advertising claim. Hapu, while offering a reward to recover her slave, takes the opportunity to advertise her product and talk about her business.
You see, advertising is as old as commerce?
It was in Classical Greece that advertising began to take shape, at a time when the first merchants led a nomadic life and sold their products from city to city.
Therefore, the method of the sellers was to shout out their merchandise. Although it was not something very “strategic”, it was the way they had to make themselves known in the new towns they arrived at, later, the voice was the first advertising medium .
This custom spread throughout the Roman Empire, but here too signs were incorporated (which were used to locate a work, leisure or sales centre) and written signs (made on square pieces of wood or whitewashed stone, where political decisions of the authorities, advertisements for shows and merchandise were normally reported).
The first transformation in the history of advertising
To be effective, advertising needs to reach saudi arabia mobile database a lot of people. In 1450, Gutenberg made this possible by using techniques that allowed the multiplication of images and text on paper – the printing press was born – the invention that would later pave the way for the first means of communication: the printed newspaper .
In 1625, the British newspaper Mercurius Britannicus published its first advertisement, and about 6 years later, the first advertising section was born. Advertising here did not yet have persuasive language – its intention was merely to present the product or service to readers.
It is during the period of the Industrial Revolution that we see an expressive change in the advertising universe.
The Industrial Revolution meant the emergence of new companies and industries, leading to an increase in production which, in turn, increased the quantity of products circulating on the market. In this way, advertising began to play a role in encouraging the consumption of produced goods .
With the improvement of advertising techniques, messages became persuasive and almost completely lost their informative meaning.
All this advertising explosion leads to the appearance of the first specialized advertising agency in Boston (USA), created by Volney Palmer in 1841.
In the following decades, new mass media emerged for the dissemination of advertisements.
The radio was the pioneer .
Through their broadcasts, paid advertising was born (companies paying to advertise during the programs). This is a practice that gained popularity and remained present until the emergence of television – another fundamental revolution for the progress of advertising.
Television gave wings to audiovisual creativity and advertisements became much more interesting and convincing. In addition, advertising became the subject of studies, research and criticism, with the aim of evaluating its impact on society.
Recently, another revolution entered the life of advertising:
the Internet
Advertising spaces in search engines currently there are k of , portals, blogs , e-mails and social networks came as a new opportunity for advertisers.
With digital marketing , it became much easier to reach people and accurately measure the results of a campaign, something that no medium had allowed until then.
Advertising and marketing, how does this union occur?
Marketing is a set of strategies to help companies achieve their objectives . It is the sector responsible for planning all the actions necessary to achieve the business’s objectives .
Advertising is one of the tools that marketing uses in creating its strategies . It is the act of spreading a message in response to various marketing objectives .
An advertisement may have the purpose of selling a product, spreading an idea or attracting more visibility for the brand , for example.
In this way, advertising and marketing work together: cmb directory while marketing is concerned with understanding the target audience and developing strategies to serve it, advertising focuses on reaching it with efficient communication . In this way, we can say that advertising aims to disseminate and marketing aims to make the sale.
Talking about advertising also means talking about the ads that marked an era, so we recommend this site to help you delve into the advertising history of the most diverse brands.
We hope you enjoyed exploring the history of advertising with us, and if you want to comment and add knowledge on the topic, please use our comments space and leave us yours!