Nowadays, discount portals serve more as a promotion or presentation. Therefore, they are especially suitable for starting salons that do not yet country email list have their regular customers and need to fill their diaries.
They are also used by those beauty professionals who travel the world: many clients for cheap services. Which, as we mentioned, can ultimately cause extreme physical exhaustion.
Consider working with a discount portal
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reducing the price of services at the expense of energy and time – this means that although you will have more clients and they will generate revenue for you, you have to invest much more energy and time in them.
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Acquiring new clients who are looking for cheap services – this is a group of people who probably won’t leave you any tips and you won’t sell them any extra product.
- damage to your name / your brand – in general, what is super cheap is of poor quality. And this can also be reflected in the perception of your brand on the discount portal. However, this is not the rule.
If you have years of experience, a caring leadership: motivating and preventing burnout in employees great team, quality services, and well-established marketing, it’s great to take advantage of other options, such as collaborating with influencers on Instagram.
Set your price list based on your experience
The prices for your services are primarily based on what you know. For example, if you are a beginner in nail modeling, you should definitely charge less than a nail salon with 5 years of experience in the center of your city.
Famous Russian manicurist Viktora Klopotova revealed in her online webinar that she has raised her price 25 times since the beginning of her career. She couldn’t charge the same amount for her first nails as she did for her last nails.
Your experience depends on:
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courses and training you have completed,
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years of experience (number of clients),
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awards and wins in competitions in Slovakia, Europe and the world.
Simply put, the more certificates hanging on the wall in your salon, the higher the quality of your services. And you pay for quality, everyone knows that.
Your prices also depend on the region
The economy will not let go. Just as it is a fact that the average wage is lower in the east of Slovakia, it is also a fact that people in b2c fax Bratislava earn more and therefore spend more. This is called the purchasing power of the customer. Therefore, understandably, the prices for your services in the west must be higher than in the east.