Furthermore, having third-party cookies isn’t something that appeals to people. Who are increasingly concerned about the security. Of their data and demand more control over their information. Today, regulations are focused on a chinese overseas australia database more secure and trustworthy internet , especially in light of lawsuits. And scandals involving the sale of information, in which large companies have been involved.
In the new scenario
that google proposes for 2024, you will only be able to use first-party. Cookies, along with other transparent strategies to obtain information. About your potential customers . Furthermore, if you have a website that functions as a how to prevent spam comments? means of distribution and you are using third-party cookies as a resource for audience monetization, you will, of course, see the impact on your revenue.
Given this, you’ll need to think of new ways to increase traffic, convert. Your readers, and boost subscriptions. In fact, one of the models that’s growing is reader subscriptions to news portals.
How will analysis be done after the end of cookies
With the end of cookies, there are some technologies. That will have more weight in the audience segmentation process:
– artificial intelligence, machine learning, and marketing automation: the combination of these three tools will be key to creating more betting data complete and personalized customer profiles. Applied to various interaction management programs and advertising, they can increase satisfaction without compromising transparency.
– data governance: this involves having a protocol for data management, availability, integrity, and use. It’s important to work to strengthen this area.
How to collect data and target campaigns
You’re probably wondering, how will I get information. About my potential customers for the purpose of cookies? It’s essential that your data comes from two sources . These are:
– first-party data: this is data obtained directly from your audience, for example, customers, website visitors, or social media followers. The information is collect without intermediaries.
– zero-party data : this is information voluntarily provided. By the user and is consider very valuable. Because it allows you to understand the potential customer’s purchasing intention, the magnitude of their. Problem or need, or other interests that might otherwise remain unknown to your brand.