When B2B decision makers want to solve a problem, they often initiate a web search. Many initial decisions are made this way. Therefore, it is important to help make this initial decision with the help of an optimiz company website. It must provide conclusive content and be easy to find. In many cases, this does not require a reboot or a complete r esign, but it is important to analyze the following criteria.
First impressions: messaging, key visuals and content
A first-time visitor to a research should understand what the page is about within the first 10 seconds. For a potential lead, the company’s self-introduction is more important than identifying a relevant problem solution. This ability is reveal not through assertions, but through useful content.
Website and wording: Good communication of useful information
Plain language is easier to read even for B2B decision-makers who are familiar with foreign languages. In addition, the website should communicate with the user, not talk about the company. It is also an advantage to coordinate the content precisely – with different stages of problem awareness or “customer journey” on the one hand, and with the “desir customer profile” on the other.
Positioning in the competition
Here you should check whether the competition offers similar content and whether you can create a more useful offer. Since interest parties can usually find this content through searches, the position you must know that greater the detailing of the content in search engines is also important.
SEO Basics
B2B companies usually do well in their market without having to delve too deeply into SEO techniques. The search volume for relat terms is usually low. Content is more important, but the “low hanging fruit” in the aub directory SEO area should be harvest . This includes, for example, the coherent design of meta tags such as titles and descriptions.
Call to Action
Anyone who puts in the effort to create good and useful content should also “sell” it. Provide a clear description of the benefits of the content – such as “Five tips to improve…” This should be follow by a clear call to action, such as “Download your free content now.” It pays to keep these screws turn and to continuously optimize them, because everyone knows the potential value of B2B.
