Search engines value readable, long-form content. This means good distribution of headings, use of bullet points and numbered lists, simple sentence structure. The quality of the content you produce short paragraphs, and simple vocabulary.
Without quality content, it will be difficult overseas data to influence SEO. Content marketing and SEO go hand in hand. Your blog should be at least 1,200 words long and should be published at least once a month.
Be careful not to repeat the same content as your leading competitors. Ask your sales and support teams about the pain points they face when communicating with customers. Then create a content calendar based on these. The more unique and in-depth your content is, the better. However, this does not mean that it should be filled with jargon that is difficult for your customers to read and understand.
If I don’t see results within 9 months, how do I know my SEO is working?
Monitoring your search engine rankings and site traffic will help you ensure that your SEO is working. Your SEO consultant’s reports on with certain pages on your website the number of errors fixed per month and new content published are important early metrics before you start to see changes in keyword rankings and site traffic.
In the first few months of SEO work, you should focus on creating the right foundation for website visitors to learn about your business and convert. This means creating buyer journeys that encourage customer education.
So, once a customer has visited your site, how do search engine optimization mails you collect contact information to stay in touch? And then, once you have that contact information, how do you follow up with your prospects to build meaningful relationships?
SEO doesn’t work on its own. You need a complete online marketing strategy that integrates content marketing, reputation management, email marketing, automation, and more to get the most out of every initiative, including SEO efforts.
Other consultants promised faster results. Why should I trust these longer terms?
Unfortunately, there are many SEO consultants in the industry who do not have the experience to deliver real results. And in order to attract new clients, they make incredible promises that they rarely or never deliver.
If it sounds too good to be true, it probably is. When looking for an SEO consultant, you should interview several of them and compare their promises. Some consultants make promises that are clearly not in line with the market. These are the ones who are most likely selling spammy backlinks that can hurt the long-term viability of your SEO efforts.
In many cases, it is better to do nothing for your SEO than to hire such consultants who promise quick results. Once your site gets into the spam list, it is very difficult and time-consuming to change its reputation.
Imagine having to spend 9 months cleaning up a bad reputation and then waiting another 9 months to start seeing positive results. That’s why it’s better to pay more and hire a consultant with proven results.
Always ask for references and read reviews before hiring a consultant. And if the consultant has no reviews or references, keep looking.
New Light Digital has proven its effectiveness in working with dozens of companies across a variety of industries. We take a holistic approach to internet marketing. SEO, content marketing, reputation management, website design, and online advertising are all interconnected. We will help you put all the pieces together to achieve maximum results and start moving the needle in search engine rankings. Schedule your free consultation now .