There are several tools that can help you collect data so that your benchmarking is a success. We give you examples of some now.SimilarWebSimilarWeb offers very complete and in-depth data and metrics from rival sites to prepare any marketing team looking for new ideas and differentiation. A superficial analysis can be obtained on the website for free, but for more in-depth insights, the ideal is to hire the PRO service. Take a look at some competitive indicators that you can obtain with this tool: global ranking, by country or according to the website category; traffic information: total visits, average duration of the visit, pages browsed by each visitor and the abandonment or rejection rate (bounce rate); traffic from the origin of access to the website by country (in percentage) where the clicks come from (social networks, email, web search, among others); which other websites are sending traffic to the website you are analyzing; keywords used in search engines that give the most clicks to the website; the main social networks that send traffic to the website in question; in addition to the type of online advertising used, user interests, most accessed content, similar websites and apps related to that website.

Statistics provided by social media

Statistics provided by social media kuwait whatsapp data themselvesAll the main social networks, such as Facebook, Twitter, Linkedin and Youtube, offer their own tools to measure the reach and performance of the content you are posting. Take the opportunity to make the best possible use of these tools. Facebook, for example, gives you the option to select some fan pages similar to yours to analyze and compare their performance in relation to your own results, monitoring the updates and growth of each of them in an easy way.

In addition you can also

In addition, you can also create interest lists are brands authorized right now today how and add your competitors’ fanpages to them. Twitter gives you the option of creating public and private lists of other accounts. Then you can include the outlet ugg profiles of your competitors and monitor the performance of each of them in a more organized way. Understand more about social networks, strategies and analysis with the complete ebook on Marketing on Social Networks. Or if you prefer, check out a complete webinar on the subject with Rafael Kiso, founder and CMO of mLabs: SEMRush SEMRush is a great ally for your business when we talk about search engines.

SEMRush has numerous tools that

SEMRush has numerous tools that can help you build an SEO benchmark that will make your company visualize which keywords are strong, weak and missing to add to your content strategy. The SEMRush menu has general SEO tools, where you can find keyword gaps and you can even monitor them at all times, keeping your eye on an organic strategy. SEMrush side menu with SEO toolsIn the “Keyword Gaps” menu, this is where you can compare your website with other competitors.

We suggest that you first

We suggest that you first search for two main competitors and then do the same with two more competitors in separate reports. This is because the reports end up providing much more information when you include a smaller number of competitors, as the SEMRush analysis ends up being faster and more productive. KloutKlout was one of the first apps developed to measure the degree of influence of social media users. It serves as a ranking of influencers.