This content gives the user the possibility of discovering relevant information as they actively participate in the content. In this sense, interactive virtual stores are one of the trends in e-commerce, as they allow the potential customer a real and tangible exchange of actions and responses. Virtual reality has enabled companies to create interactive experiences with users, for example, in fashion and sports segments. One example is virtual changing rooms, which, through the use of VR (Virtual Reality), allow people to know what they would look like in clothes from the catalog without having to try them on in a physical store.

This is the case of

This is the case of Nike, one of the most important chinese overseas british data global brands, which incorporated this technology into its online store so that users have the possibility of “trying on” their shoes without having to leave home. The application through which the interactive experience can be accessed is called Wanna Kicks.Wanna KicksIn addition, calculators are another differentiating element that can add value to e-commerce. Your role may be to provide options to potential customers based on their budgets.

Imagine the following situation: within

Imagine the following situation: within the your website and single product in it e-commerce calculator you ask your user “how much are you willing to invest in a complete sports training kit?”. Depending on the answer, your store can offer different options, with cheaper or more expensive products, to increase the chances of conversion. If you want to know more about interactive content and how it can fit into your online store’s growth objectives, download our complete ebook on the subject and explore the possibilities! Voice searchMore and more people have a virtual assistant at home, such as Google Assistant or Alexa.

By % of families

By , % of families in the United States are expected to have one, according to Loop Ventures. With this, there is a great opportunity to work with these technologies to make your e-commerce appear in the results of this type of search. For example, it is possible for the user to order a pizza by voice and assistants place the order directly in stores, which represents a business opportunity for those who can position themselves within this technology.

Everything indicates that Voice Commerce

Everything indicates that Voice Commerce, as cz leads this type of resource is known, will be one of the most interesting models for attracting and retaining customers. Artificial Intelligence and Big DataAutomatic learning, also known as Machine Learning, part of Artificial Intelligence, is already part of many niches – for example, scientific research. However, it was gradually incorporated into e-commerce due to its ability to identify behavior patterns. In other words, AI applications can predict consumer behavior for a particular sector or store.