Without a list, you will not be an example able to build a sustainable online business or a sustainable content business.
Whether as an author, coach, content creator, even as a YouTuber, all big successful YouTubers also build their email list.
What do you need to get people to see your content and sign up to the list?
(Worth reading: 17 Content Marketing Techniques That Will Work in 2024 )
#4 Traffic
You need traffic.
You need visitors an example reach people to see you
When it comes to traffic, you can of course go the route of paid traffic, meaning you can place paid advertising on Facebook, Instagram and so on.
I am a fan of organic traffic.
This means you don’t have to pay for it and it’s organic traffic that is sustainable.
This means that this is content that you create once and that will bring you traffic for years.
Lever #1: Google
Therefore, my go-to number 1 is Google.
Because it’s still good old Google, I wrote an article in 2017 about creative writing, which still brings me traffic today.
I still get traffic every month for years, meaning readers, visitors and of course registrations and customers since 2017.
Therefore, Google, if you create good long-form content, it is super sustainable.
The downside, of course, is that it’s slow, it takes time for Google to list your articles, and so on.
But once you have built up a good Google ranking, yes, like with all things in life, it just takes time to build the good things.
But once you have built that up, you will get sustainable and free traffic for many years.
Lever #2: YouTube
Lever number 2 for telegram data traffic, which I really like because it is also more sustainable than Facebook and Instagram and things like that, where it feels very difficult to get traffic, is YouTube.
On YouTube, for example, I have a video about writing a book that has brought me thousands of views every month for years.
I have another video about creative writing that is also getting clicks.
I produced the video two years ago, but people keep coming back to it.
That’s why I try to think an example sustainably on YouTube too.
This means thinking in terms of keywords or search terms that people type in so that you get sustainable traffic over a longer period of time.
Think about what interests event marketing: secrets to success! people today, what interests them in five months, and what interests them in five years.
What are terms that people search for again and again or current trending topics that are searched for?
That you also be numbers create content about it and don’t just make YouTube like a sin essay, that you just tell what’s on your mind, but that you also make keyword-based YouTube.
Then you have sustainable, long-term traffic for which you don’t have to pay a single euro.
Our magic funnel is now ready.