It is important to design a striking campaign strategy and to link a unique value to it. This can be done by, among other things, coming up with a unique hashtag ( short & sweet ) for your campaign. In addition, there are certain criteria that you as a marketer must take into account.
It is important to design a striking campaign strategy and link it to a unique value.
Of course, you can scale up an expert or partner to think up your strategy and then have it execut. special lead To help you on your way, here are ten insights that will help you with the preparation and positioning of se content on Social Mia.
Commandments for Content Seing
Publish and share your content on Monday or Tuesday to get more shares. Of course, this depends on the channel you want to use, but Monday and Tuesday generally do best on social mia .
Long, quality content performs better and has less competition. Long, quality content generates more shares on average .
Use video content, max. 60 seconds, on Facebook. Research has shown that almost 60% of respondents can still remember what was shown and told in a video three days later . For written text, this is only 10%. The limitation on the duration is mainly due to the attention span of the average user on Facebook. You can stretch the ‘screen time’ a bit, but the impact then depends entirely on the content value.
AVIE: Amuse, Amaze, Inspire & Entertain!
Reach out to influencers before you write your content… and afterwards to give your content that much-ne ‘viral push’. A co-creation with an search engine optimization united states america influencer is many times more effective than a product push . Therefore, talk to the influencer in the design phase about a suitable collab for both your brand and the influencer.
Infographics & shortlists are generally well shar. Not only are they shar three times more often, but they are also 30 times more likely to be read than a purely text article. A bridge back to the attention span of the average online consumer.
Write ‘evergreen’ content and (re)promote regularly after your content is post. Evergreen stands for timeless, content tha reunited clothing brand partnerships page. t you can reuse over and over again.
Make sure your content comes across as trustworthy and radiates authority. There are of course different roads that lead to Rome, but substantiating your expertise is a must.
Use images or video content on Twitter. With photo or video content you distinguish yourself on Twitter from the mass of tweets that pass by daily. Videos are important in general to create awareness but on Twitter you can grab some extra points.
10 is the magic number for lists that go viral (just look at this list: practice what you preach ). This is of course up