This means that all the results that we are going to discuss here were only possible because our client Flávio Bertholdo believed in the value of the project and was involved in all stages. This client engagement with Rock Content’s team of Content Marketing specialists is fundamental to the client’s success, for two reasons: the client knows your business and sees the potential of your company like no one else; the Digital Marketing specialists understand everything about the strategies and know how to develop online visibility, transform leads into customers and thus increase the company’s revenue.

company That’s why the combined

company. That’s why the combined efforts of both business owner data parties is so important.André Mousinho, SEO specialist at Rock Content, and Flávio Bertholdo.We asked Flávio some questions, so that you can understand what his expectations were when he hired our services.Rock Content: What was Bertholdo’s challenge?Flávio: “The company needed to diversify its services and increase its customer base, it hired Rock Content with the aim of attracting more leads and transforming its blog into a true marketing tool”.

Rock Content: What was the

Rock Content: What was the main obstacle with development of both selection the company’s website?Flávio: “I think I’ve faced all the difficulties related to Content Marketing, such as times when our organic traffic was stagnant or even dropped.”Rock Content: How did you overcome these difficulties?Flávio: “With a lot of joint work, mine, my team and the Rock team. The exchange of knowledge between the teams was also fundamental. I learned a lot along this path. And I am sure that this knowledge generated sustainable growth for Bertholdo.

Content: What did you learn

”Rock Content: What did you learn when cz lists overcoming the challenges that prevented you from achieving your goal?Flávio: “That if you want to go fast, go alone. But if you want to go far, go in a group. I’m sure that the partnership between Bertholdo and Rock brought us further.” How was the content strategy created?To meet the client company’s expectations, we developed a personalized content strategy focused on highly relevant keywords for the business in question. Thus, we invested in producing content that answered Bertholdo’s personas’ questions in search engines, in addition to increasing the volume of blog posts.

We mainly produced top and

We mainly produced top and middle funnel content, while Bertholdo created background content to answer all more specific questions. Several professionals specialized in different areas of marketing were involved to qualify each phase of the process. From generating traffic, through content planning and approval, to optimizations for conversion within the blog. advances that Bertholdo achieved with our strategy – Organic traffic was multiplied several times. Increase in organic traffic To give you an idea, when Bertholdo started with Rock the traffic was visits per month.