But you have to have a annot simply strong call to action with an exchange.
An exchange that is so valuable, where your e-book is so valuable that you could easily sell it for 20-30 €.
But you give it away for free in quotation marks in exchange for the email.
I know there are rules with GDPR and so on.
You just have to make it clear that people are subscribing to the newsletter and so on, no linking allowed.
Hey enter your email here annot simply to get the book”
and suddenly they’re constantly getting newsletters from you.
Instead, you have to make it clear that they are subscribing to a newsletter and, as a gift, they will receive this e-book.
This has to be clear so that it is understandable from a data protection perspective.
So that people know that they are really subscribing to a newsletter.
But once you have special lead communicated this clearly and well and presented the book in a very seductive way, you again need good copywriting.
Then your opt-in rate will go up.
The lead magnet makes so much difference.
(Reading tip: 30 proven ways to build your email list )
Lever #2: The Opt-In
The second lever is the opt-in itself, i.e. the design as you describe it.
I wrote a long article about annot simply this
If you go to schreibsuchti.de/landingpage-erstellen .
I go into the whole topic of landing pages and creating opt-ins, calls to action and how you can make them as tempting as possible. I google ads conversion optimization: transform your results explain everything there.
In the free article, you don’t have to pay anything.
You can read through it, learn it, implement it and we will see how your opt-ins and leads will increase.
It is important be numbers that you understand annot simply that these are the two big levers:
the magnet and the opt-in itself.
So the whole landing page, including how you write it to build your list.