Roistat’s end-to-end analytics showed that 30% of buyers who came from search had previously seen display ads. This helped prove their contribution to sales, despite the low CTR.
What reports will come in handy?
Roistat combines data:
Impressions from advertising whatsapp number list accounts (VK, Yandex Direct).Conversions from CRM and website.Post-view actions.What does this give:
- Accurate ROI calculation for media campaigns.
- Identify creatives that generate conversions across other channels.
- Automatic reports on key metrics: CPM, CTR, cost per lead.
Banners with low CTR proved effective for post-views — their impressions increased conversions in search advertising by 25%. Without end-to-end analytics, this would have gone unnoticed.
How to understand media advertising results reports?
- Low CTR ≠ failure. If the creative increases awareness, conversions can come through other channels.
- Frequency of impressions. The optimal range is 5-10 times per user. More is irritation, less is low coverage.
- Creative analysis. Compare not only clicks, but also the impact on post-views. Videos may perform worse in terms of CTR and warm up the audience better.Example
VK The video attracted few clicks, but 40% of viewers later made a purchase via email. The report found that creativity played a key role in engagement.
Multichannel Analytics: How to Turn Abstract Numbers into Profit
Display advertising is a long-term investment. Without post-view analysis and channel linking, its effectiveness seems low, although the real contribution can be critical.
What to do:
Implement end-to-end analytics to see the entire customer journey.
Focus not only on clicks, but also on indirect influence.
Test creatives, segment your audience, and reallocate your budget based on data.
How it works key benefits of Roistat
Imagine: no more spending hours collecting we spent the rest of the evening getting data from dozens of systems. Roistat automatically combines information from advertising accounts, CRM, websites and telephony, and reports are updated in real time. For example:
- The Yandex Direct report shows which keywords, ads and campaigns generate profit and which ones just eat up your budget.
- The Customer Management tool automatically creates segments for retargeting, reducing the cost of a lead by 20–30% without your participation.
It’s not just a time saver – it’s an opportunity to move from manual monitoring to strategic decisions.
2. Data transparency instead of guesswork
End-to-end analytics turns hypotheses into facts. You see:
- Which channels really work. Multi-channel attribution b2c fax takes into account all customer touchpoints, even if weeks have passed between the first contact and the purchase. No more arguments about “whose channel is better” — Roistat considers the contribution of each.
- Where customers get stuck. The Sales Funnel report details at what stage (for example, after a call to a manager) potential customers from different sources get lost.
Now you rely not on a beautiful presentation from a contractor, but on objective data.