The main channels of internet marketing in 2021 are SEO, TikTok, targeted and contextual advertising. Here’s what businesses need to know to increase e-commerce sales.
People Will Always Google: SEO Still Brings Major Traffic
The audience will always be looking for information. Organic search engine optimization remains the best option for online brand promotion and one of the most valuable channels of online marketing.
Businesses should also position themselves as experts. This way, users can find what they really need on your site. Let’s say you sell handmade shoes. It would be great if the resource not only allowed people to buy products, but also read email data expert articles on SEO queries. For example, how to properly store these shoes or what to do to make leather boots last longer.
SEO website promotionin search engines will help you find your buyer, answer his question and close the need. Therefore, find out by what queries users most often find you.
An example of a blog from Etsy, an international marketplace for unique items.
If You’re Working With Generation Z, Go To TikTok
Even if you haven’t registered on TikTok yet, you’ve definitely seen content with its logo on any social network: be it viral funny videos or dancing to popular tracks.
TikTok was the most downloaded app in 2020, and TikTok is estimated to have around 689 million monthly active users and 2 billion downloads in app stores. It is already bigger than Twitter.
TikTok is worth going to if you work with Generation Z and younger people, and the marketing strategy is based on video content. 80% of all social network users are between 16 and 34 years old.
To make TikTok as useful as possible for a business, there are two options: collaborate with influencers or create viral content.
Working with bloggers
There are many things done on social media: from 5 key benefits of being an amazon seller to boost your business beauty looks to baking. That’s why influencers are present in almost every area of business. Each has its own audience that can buy your products. To get more out of working with popular bloggers, they should use your products on camera or somehow creatively promote the brand in videos.
So every third consumer trusts the opinion of an influencer more than what the brand broadcasts. Therefore, if your audience is on this social network,promotion in TikTok– that’s what you need. The main thing is to stick to the golden rule in taiwan lead influence marketing: relevance is always more important than reach.