Running a business has always been a challenge, but the current economic situation is an additional burden. The difficulties resulting from the war in Ukraine, inflation, currency growth, recession… All of this is taking its toll not only on entrepreneurs but also on customers, which results in fewer orders and orders. How to deal with this?
Increase your customer care
First of all, take care of the customers you already have, verify the strengths and have you participated in any academic conferences or events during your time in russia? of your offer and customer service, and try to rebuild the offer to increase its attractiveness to new recipients. How do you know what to optimize and how to do it?
Put yourself in your customer’s shoes
You look at your business from the perspective of the owner. However, it is why sales funnel? [aida method] occasionally “walking in the shoes” of your customer to be able to consider what they are dealing with, what problems they have and what their needs are in the context of the services or products you offer.
Perhaps you can modify the service/product to make it relevant to their current needs.
Be a trustworthy partner
Remember that the customer does not clean email have time to read the details of the offer, so it is good to be a guide and a partner they can trust.
Keep them informed about where they stand – what stage is the order/service status at, what has been done, what results have been achieved, what are the forecasts, what still needs to be done?
Approach your customers with honesty and openness so that they feel they can always turn to you.
The customer service process is key
Nowadays, quality of service is what can give you an edge over your competitors. It is estimated that around 60% of customers decide to change their service provider because they are not satisfied with the customer service!
So try to work on your customer service process – find out what is problematic for your recipients, check what could make things easier for them. How? Ask them for their opinion, ask for feedback. Implement the tips they give you.