Łukasz was pleased with his online store. According to him, it looked good and the products were reasonably priced. However, he was surprised when he checked the statistics. It turned out that yes, his online store page was frequently visited, but few users decided to make a purchase.
Why might this be happening? How can you turn a user into a customer?
1. Check the texts on the website
The owner of the online store had no objections to any texts posted on it. According to him, they were professional and clearly emphasized at make transcripts and subtitles of the videos step that his offer was the best.
The catch is that these were not texts created with the people who were supposed to visit the site in mind. All content, including the content of the “about us” page, was saturated with a huge amount of industry vocabulary and was strongly focused on the company – We, Our Company, Our Offer.
There were also no sections created with the user’s needs in mind, solving their problems, highlighting the benefits, etc.
2. Think about the site architecture
Łukasz created his German website and online store according to his own preferences, he knew them like the back of his hand, so navigating what are leads and how to use leads to sell more? was not difficult for him. He assumed that it would be the same for everyone. He was wrong. For us, both the website and the store were very unintuitive. To put it bluntly – they were ruled by chance. This was confirmed by a glance at the data that analytical tools served us.
We’ve rebuilt the site’s architecture to make it clearer and simplified the user experience so they can get from point A to point B without unnecessary confusion and frustration.
3. Don’t keep customers waiting
The days when a client would wait clean email for a page to load are long gone. Łukasz’s page was full of high-quality photos, which however, put a lot of strain on the page, which made it load quite slowly. This caused many potential clients to leave the page shortly after entering it. To quickly optimize the page speed, we used the Nitro Pixel solution .
4. Provide support to your customers
With good customer service you can win a lot, especially when running a store focused on German customers. Germans like to be well informed when considering a purchase and often contact you to clarify certain matters. Łukasz mostly operated the store on his own and could not always respond to emails quickly. Delays often resulted in abandoning the purchase.
We asked him for a list of the most frequently asked questions by customers and created a helpful FAQ where users can find answers to some of their questions without having to wait for an answer.