Incidentally, this also leads to internal discussion. Proponents of a demarcat playing field are often also those who want to impose sanctions on colleagues who post reputation-sensitive messages. While opponents believe that they should be able to decide for themselves what they share online on social mia and in their own time. From a reputation management perspective, we are somewhere in between. SNS REAAL wants to encourage colleagues to be active online, email data but preferably without messages that have a negative impact on the reputation. Awareness has therefore been chosen and personal contact is made with the colleague in question (see also point 6).
Formulate guidelines
The guidelines from 2010 have recently been replac. Even more clearly than the first time, we are trying to give people a framework within which they can talk about their work on social mia. Because despite the fact that we are convinc that colleagues are the best ambassadors, employees have become hesitant to give their opinion about work-relat matters online. Understandably, because in the mia you regularly see examples of police chiefs, politicians and employees who were reprimand or retaliat against after a ‘social’ slip-up.
The guidelines are therefore explicitly us as an aid and not as a framework for censorship or possible punitive measures. And that is not necessary at all. After all, there are general rules of conduct within the organization to fall back on if things really get out of hand. Like that one time when a colleague how to increase e-commerce sales with seasonal marketing wrote the most horrible things about her manager on Twitter. In that case, sanctions are inde impos, but bas on the general code of conduct. Not on the social mia guidelines.Use your common
The guidelines at SNS REAAL are bas on three principles:
Authentic and transparent. Be yourself and show who you are. Make sure you have a representative online profile and use search engine optimization united states america your own name. Be aware of your role as an ambassador, even if you do not explicitly make this known.
Common sense. It may sound obvious, but it’s really that simple. In its guidelines, Microsoft says: “don’t be stupid”.