They Emphasize Value Over Price

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They Emphasize Value Over Price

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Of course, norway phone number list
price is important. If your product has a more-or-less identical feature set to that of your biggest rival, but you charge twice as much for it, you’re going to struggle to make sales.

But the price isn’t the end-all, be-all. One study discovered that the way customers perceive a price can be just as important as the price itself. In other words, a brand can be perceived as offering low prices, even if it’s more expensive than the competition.

That’s why being a top sales performer is about highlighting the value of your product, rather than focusing solely on how much it costs.

But if you focus on the unique value you provide, that’s a much more compelling proposition.

For example, Brain White Associates points out the experience under the firm’s belt on their website while also offering a free consultation to new clients:

They Adapt Their Approach for Each Prospect

Picture a stereotypical types of marketing call center reviews
salesperson and you likely come up with some sort of Wolf of Wall Street character –– brash, arrogant, and extremely extroverted.

But the idea that being a top sales performer requires an extrovert personality just isn’t true. In reality, it might actually be a barrier to success.

According to research from Adam Grant of the University of Pennsylvania, “ambiverts” –– that is, people with a more or less equal blend of introvert and extrovert traits –– actually make the best salespeople, generating 24% more revenue than introverts and 32% more than extroverts.

Why? Because ambiverts are best placed to switch up their approach based on the personality of each prospect.

They Communicate Concisely

Your prospects europe email
are busy. While they don’t want to be hustled into a sale before they’re ready to buy, they also don’t want to waste a ton of time focusing on irrelevant detail.

The best salespeople can focus on a handful of key points that will make the biggest difference to a prospect. Rather than talking through every single feature.

To keep them on track, they’ll often use a loose sales script consisting of a few bullet points covering the various selling points and themes they plan to cover. This helps them keep the conversation short and sharp, leaving more time to dig into the prospect’s questions.Think about it. If your whole pitch is based around being the cheapest on the market. Your strategy falls apart the second a cheaper solution turns up.

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