Vertical Marketing: Grow Many B2B companies mistakenly assume that all customers use their products or solutions in the same way. This perception can cost them thousands of dollars, as different industries may have significantly different needs.
And vertical marketing can be the solution for this. Find out more in the following article.
Same solution, different uses
To better understand vertical marketing, let’s look at an example: Vertical Marketing: Grow an IT solutions provider has an investment company as a client.
Investment firms have strict regulatory and compliance requirements regarding data storage and backup needs.
However, that same supplier may offer
The same product to a customer in the manufacturing or construction industry, who have data processing requirements that may be relatively straightforward.
When your company treats every lead or customer the same, it misses out on opportunities to build deeper connections that can lead to increased sales.
Companies that recognize and communicate
Through vertical marketing – especially within their content – can reap many advantages.
Including the type of comprehensive kuwait telegram data content that competitors may be using stands out. Additionally, one benefit of incorporating specialized content is that it attracts more focused visitors to your site who are looking for answers to niche topics or solutions.
Getting Started with Vertical Marketing Segmentation
Vertical segmentation organizes businesses how to improve your b2b lead generation funnel based on their industry or specialized need.
A vertical approach to content can be very effective in helping your company become known as an industry expert and the best solution for your target market.
If your company is just starting out with segmentation, it’s best to start with one or two vertical markets for an initial focus.
Here are some simple steps to organize your database:
Know your niche
Analyze your database to identify potential and b2b reviews club current customers. Analyze the main industries your company currently serves: healthcare, education, security, SaaS, tourism, among others.
Find repeating sub-segments
What are the sub-segments of these potential leads? Production, customer service, logistics, etc.
Separate leads and prospects
How many leads and prospects in this vertical marketing line does your company currently have? Separate these contacts into different lists.
Create buyer personas
Once you’ve identified your vertical pillars, ask your marketing team to create buyer personas. But remember: when creating buyer personas, consider the fact that your company may have multiple buyers for each vertical. A hospital, for example, may have several different decision makers: clinical directors, financial managers, department managers, etc.
Put marketing technology to work for you
Consider using a marketing automation tool for your segmentation. This can speed up the initial stage and ensure more qualified leads.