Do you have a great brand identity and want to use it on Instagram? That’s great! Many people still associate it mainly with the appearance of a website, business cards, leaflets, presentations… And there are really many ways to use it on Instagram. I’ll show you where it will work best!
Posts and boards on stories Visual brand
Want to save a lot of time rcs database when creating content? Prepare templates for publishing posts – also in the form of a carousel, which has been very popular lately. This will save you less time thinking about how to dress up what you have to say in graphics. You can approach creating boards for stories in a similar way. A good move would be to prepare several versions of templates in a similar style – using colors from the brand’s palette and graphic elements characteristic of it. Thanks to the alternatives, your account will be coherent, but not boring!
Profile picture
Here, you can use the build an sms marketing campaign foryour startup brand colors as a background for your own photo or… just put the logo there. Or the signet itself – in simple terms, a graphic symbol that is clearly associated with your brand (usually it is part of the logo). But be careful! Rather avoid posting just the black logo on a white background, because it will not stand out. And the profile photo appears not only on your account, but also in stories or in the comments you leave – it would be good if everyone immediately recognized you by it!
Featured Post Covers
Consistent graphics on the covers lithuania phone number of highlighted stories are usually an additional incentive to review their content. They also show your attention to detail and professionalism. You don’t have to invest in a graphic designer right away – you can make simple covers using the Highlight Story & Logo Maker for Instagram Story app, for example. An interesting trick is to use your own photos in different positions instead of icons. Be careful with writing on the covers – the longer the word, the less visible it will be! It is definitely better to rely on graphics.
Colors of elements in photos Visual brand
Your brand colors don’t have to appear only on backgrounds and in fonts. You can also successfully use them in photos. And I don’t mean presets! When preparing for the next session, organize some props that refer to your brand’s palette. Another solution is to decorate photos with graphic details. Just remember – they should also have some coherent denominator and not be random elements drawn in Canva. Choose a set of a few or a dozen permanent decorations or think about coherent frames.
Stickers/gifs for Stories
This element requires a bit more work, but the effect is definitely worth it – create your own stickers to decorate your stories. In the simplest version, they can contain slogans associated with you (of course, using colors from the brand’s palette and appropriate fonts). In a more advanced version, you can be their heroine. Of course, if you feel good in the role of an unusual model. This is a great idea because other people can also use interesting stickers, thus helping you build brand recognition and increasing your reach.