Google Ads extensions, now called “components”, can significantly improve the effectiveness of your Google Ads campaigns. We have selected 3 essential extensions for you to optimize the performance of your e-commerce and limit your SEA budgetWhat is a Google Ads component? Google Ads component, formerly called an “extension”, is an additional element that advertisers add to their Google Ads text ads, placed at the top of search results.
These paid ads represent a considerable source of revenue for Google because of their high efficiency. Every day, users enter millions of search terms on the search engine. Thus, thanks to keyword targeting, advertisers are able to position their ads at the top of these search results, paying only when users click on them.
Google Ads extensions allow you to display
additional information, such as phone numbers, to make ads more impactful and comprehensive. This helps increase their visibility, reach, and relevance to users.In the following example, you can see a Google ad enriched with the sitelink phone number library extension that allows you to display additional links. In this case, these are links pointing to product category pages.e
Why use Google Ads
components for your e-commerce?Integrating google bard vs chatgpt who is the dominant extensions into your ads can provide many benefits to your online store.Here are some of the main advantages for e-commerce:B etter ad visibility : Ad extensions add additional information and links to your ads, making them more visible in search results. This increased visibility can lead to higher click-through rates (CTRs), which can drive more traffic to your site.
Lower cost per click (CPC ): Higher CTRs signal to Google that your paid ads are relevant to what users are searching for. This performance is often accompanied by a lower cost per click for your Google Ads.Improved user experience : Ad extensions provide users with more information about your business, helping them make informed decisions. This transparency can build trust in your store and improve your ad bulk data performance.
Better ad ranking and increased ad quality
To determine ad rank, Google Ads considers CTR, ad relevance, and the quality of the landing page it leads to. By using ad extensions effectively, you can improve these factors and achieve higher ranking.Mobile Performance Optimization : Google Ads extensions are essential for a seamless browsing experience on mobile devices. Extensions like calls, locations, and sitelinks are effective tools for reaching mobile users, where space on search pages is limited.
The different types of Google Ads componentsThere are a
dozen extensions (or components) that can be added to Google Ads. Some of them are automatically integrated by Google
while others require manual configuration. Depending on the types of products/services you sell, you may not have acces
s to all of the extensions.
Here are the components you can use for your Google Ads:
The sitelink component : This component allows you to include additional links to specific pages on the site. It makes
it easier for users to navigate through the pages.The hook component : With this component, you can add the benefits, offers,
or main features of your product.
The description component will allow you to provide more detailed i
nformation of the product you are promoting.The location component : It displays your business address, phone number
and a link to Google Maps, making it easy for users to find your physical location.
