Essential for good visibility, web marketing is most certainly an integral part of your company’s marketing actions.
However, when we know that digital use emits 4% of global greenhouse gas emissions ( source ), or nearly half of the carbon footprint of the global automobile industry. And that this figure tends to double by 2025…
The question arises as to how to be visible online while limiting the environmental impact of our digital communication.
Freelance graphic designer and web designer
Creator of eco-designed Anelym websites based in Grenoble. And Guillaume Gueyraud , web developer, co-director of the green digital agency GreenAssembly located in Annecy in Haute-Savoie.
Both of them were kind enough to share with me their way of putting technology at the service of creativity. All in an ethical and sustainable way!
Let’s immediately discover the solutions they recommend to reconcile web marketing and digital pollution with the creation of eco-designed websites… and proud of it
Recommendation 1: Target the right keywords
An essential marketing tool, the website allows you to present your brand. It also helps you (and above all!) to find more customers thanks to search engine results.
But did you know that to answer a query typed into Google, the search engine travels thousands of kilometers of cables to display its answers?
So to limit the number of unnecessary back-and-forths, our experts recommend working carefully on the keywords and long tails of web pages. Indeed, by ecuador phone number library responding to the precise requests of Internet users, the search time is shorter. The round trips to Google servers are fewer. And the energy consumption deployed to respond to a request is less energy-intensive. QED
As a web editor, I would add that targeting the right keywords is also a way to attract qualified prospects to your website. And therefore to increase your conversion rate more easily
Recommendation 2: Limit the number of features
Because you should know that a website designed via a CMS such as WordPress or Shopify offers a large number of features… most of which are often not used.
This is why Guillaume and his partner Vincent Bréhaut develop tailor-made websites that include the essential features for their clients. No more, no less.
Milena coded a basic template that she customizes according to her clients’ needs, such as the responsive menu library that only offers the tabs to display.
When arriving on a website
The requests sent to the server to display the pages are thus establish your freelance writing rates new data reduced to a minimum, limiting their energy consumption.
Recommendation 3: opt for a site with a clean design
Because the loading time of a web page consumes b2c fax a lot of electricity, our eco-responsible digital experts are fans of minimalist graphic design .
