Are you delaying the launch of your own website because you have no idea what to write on it? See what texts you should take care of for your website, so that you have them ready when your website designer asks for them. And believe me, sooner or later, he will do it. Because you can’t design a website without texts.
You’ve made up your mind – you’ll finally have a website. You’ve even hired a web designer to make it for you or you’ve started clicking it yourself, but… you’re stuck on the texts. (And if you’re just starting to think about creating a website, you’ll find a nice discount at the end of the article.)
Why is writing texts for a website so difficult?
You know how to write and you know best what your business is about. So why is it so hard for you to convey it?
- Because sometimes it’s impossible to look at your business from a distance and pick out the things that will be most important to your customers.
- Because you don’t know yet how many tabs your page should have.
- Because you want it to be different from the competition, but you have no idea how to do it.
I’ll give you a hint of the types of texts a website can consist of. And I’m willing to bet that you haven’t thought about a few of them.
Website texts: home page
Here, Internet users will find out what they can find, read, or buy from you.
It’s a bit like your first hse scientists develop application for diagnosing aphasia to a new supermarket. You look around to find out where the products you want to buy are. If the aisles are well marked, you’ll find what you want quickly. You’ll shop efficiently and leave the store happy.
That’s why you need to make sure your home page is a map that clearly tells Internet users what they’ll find on your site.
Your home page should answer 5 basic questions:
- What is this?
- What do they give here?
- What can I do here?
- Why should I be here and not somewhere else?
- Where to start.
For more information on this topic, see the article: “How to Write a Home Page Text.”
“About me” or “About the company” text
Your site visitor has already implement an sms marketing campaign for b c success what they will find on your site. This is what they were looking for. They are going to dig deeper. They want to see who you are and whether they can trust you. Take them to the “About Me” tab.
Let it be a page that shows you as an expert, but also as a person. Don’t just focus on your diplomas, but on what you can help your future client with.
Tell us about why you started doing what you do. What your mission is. What you do differently than other similar companies.
In addition to the text, add a photo of yourself or even a few. After all, you are supposed to get to know each other. So let him see you.
You can find more on this topic in the entry: “Text about me – how to make yourself known from your best side?” .
Sales text, i.e. offer
This is the clue of the texts on the website. How twd directory this text will be, depends on whether you will get a client.
I’ll tell you the secret of a good offer page: don’t write about the product.
Yes, you see correctly. Maybe you are even asking now: But how???