From crompouces to dubairepen and from the crying lens to a thumbs up. It is not surprising that these and more social trends and developments were extensively discussed during SocialToday Event. We gained knowledge and inspiration from appealing examples of, among others, the Ocean CleanUp (because how do you get your followers to take action) and the Municipality of Rotterdam (how do we take residents from Aboutaleb to Schouten). Despite the diversity of talks and discussed cases, it was noticeable that a number of important insights kept coming back.
What lessons should you absolutely not miss if you want to use social media strategically in 2025? phone number library These are, in random order, the 6 most important takeaways from SocialToday Event .
1. You really do social listening yourself
Yes really: social listening is something you do yourself. There are enough tools that can offer welcome support, but a recurring insight is that you have to listen very well to what moves your target group in order to arrive at a surprising insight and be able to anticipate it. And that means hours of scrolling, reading, listening, liking and responding.
For Ruben Scholten of McDonalds and Mitzi Wiebring of ACE Social, this is daily bread. As a result, what is instagram marketing? they have a razor-sharp idea of ​​what moves the target group and therefore gain insights that result in spot-on hooks and social campaigns. For example, the reactions were not mild when McDonalds switched from sauce containers to sauce sachets. McDonalds shared the sentiment and embraced the hashtag #skipdedip, which went around.What can you do
2. Be flexible and daring!
Karisa Jansen from Albert Heijn also says that they try to quickly anticipate certain reactions from consumers. During the clean email much-praised Christmas campaign last year , with the Whamster in the lead role, they noticed that people on social media kept talking about the similarities they saw between the TV commercial and the original video clip of WHAM.