I get asked time and time again what is more important on IG: posts or stories? What to focus on? Is one of these formats more important? And if so, which one?
First of all, posts on IG have the advantage of giving you the chance to gain new followers. Simply put. These are the posts we see in the explore section, these are the feeds made up of posts we see under specific hashtags, these are the posts we see when we visit someone’s account for the first time.
Insta Stories
Insta Stories, on the other bc data europe hand, have the special quality of building a stronger relationship between the creator and the recipient. There’s usually more going on here and you can afford to use less polished shots. As if that wasn’t enough, IS are incredibly interactive: reactions, stickers, polls, questions, sliders… All of this makes Stories engaging and there’s always something going on there.
What’s more, however – Insta Stories is also a bit like a series about the lives of our favorite creators. I myself increasingly often find myself going to someone’s IS to simply find out what’s going on with that person. Just like that.
What is more important: IG posts or Insta Stories
Good question – because both use sms marketing campaigns for special offers and discounts are tempting and tempting. On the one hand, we ourselves are increasingly eager to watch Stories, but… Instagram only suggests IS accounts that we already follow. On the other hand, posts on IG can help us grow organically (especially for novice creators).
So we need to find the golden mean somewhere in this madness and not ignore either format.
How to schedule Instagram posts in advance?
It’s also a good idea to fax lead create some kind of cyclical post format that will motivate you to publish regularly. This way, your community has a chance to get used to the content you create and, instead of just coming across it, actively look for it on specific days. However, if you don’t have an idea for a cyclical series of posts and you lack the motivation to create content regularly, you can just as well commit to taking part in a photography challenge.
Summary: How often should you post on Instagram?
Let’s get back to our topic – how often to post on Instagram? If you have time for it – do it every day! If you don’t have as much time as you want – use the advice above to create content in advance. And remember! Posting often is important, but doing it regularly is even more important! Because it’s consistency that builds the most lasting relationships.