SEO is one of the most popular terms in digital marketing. Everyone wants to discover its secrets, since it is an effective and at the same time economical way to promote websites. But how does it work and what procedures. Are required for its successful implementation? Learn everything you need to know about SEO in the article below.
The term SEO is an abbreviation for the phrase
“ Search Engine Optimization .” It is the process luxembourg mobile database of quantitatively and qualitatively increasing traffic to your website through “organic” search results.
The essence of SEO lies in understanding your business’s own audience. A since searches on search engines. A such as Google or Bing, are performed by real people.
By understanding what they are looking. A for and especially what words they use to ask their questions, you can easily offer them the i took on responsibility for right answers. A connect with them much more effectively, and at the same time get noticed by search engines.
The above process concerns the so-called
organic results and is quite different from the process of classifying paid advertisements in the corresponding searches.
How does SEO work?
All major search engines categorize the various websites in the results they display, depending on the keyword or phrase that each user searches for.
The classification of pages is done with the help european union phone number of complex algorithms that take into account dozens of factors, which are constantly changing based on the latest technological developments.
Despite their differences, however the goal remains the same:
to offer the most relevant websites to each user, based on the search they perform.
In order to provide websites with the right information to users, search engines focus on two very important factors.
The first is called relevance and concerns the relevance between the word or phrase the user searches for and the content of a website.
The second is called authority and is calculated based on how popular a site is on the internet.
SEO optimizations aim to enhance the relevancy and authority of a site, so that it offers quality and useful content to users, appears in the highest positions of search engines and consequently enjoys greater organic traffic.
What are the benefits of SEO for my site?
Paid advertising and social media are indeed an important source of traffic for your website.
However, their cost is quite high, and they do not necessarily guarantee quality traffic.
On the contrary, organic results are free, meaning that they appear in search engines without you paying any money.
Compared to paid results, organic results attract not only more users, but mainly visitors who are actually interested in your site, since they have managed to find you by typing keywords that are directly related to your product or service.
However, with 95% of users never going beyond
the second page of Google, it is important that your site appears in the top positions, and the higher it is, the more people will see it.
A website that ranks in the top results inspires credibility, and is much more likely to receive the coveted click.
Therefore, SEO is essential to bring more, higher quality, and free traffic to your site.
To achieve this, you need to follow a comprehensive strategic plan, so that you can properly build your page’s SEO for the benefit of your brand.