Who has never heard the question: “ What is your favorite color ?” I think everyone has been haunted by this question since childhood. Right? The role of colors has a lot to do with our daily lives. It is no coincidence that the proper use of color psychology in web design is so important for the structure of your network, since on it, you can use colors to attract attention, demonstrate your brand’s personality and even invite your audience to take action.
What does Color Psychology in Web Design mean for your business?
Colors are everywhere, they are related to south africa mobile database our choices, decisions, our senses and the perception of the world around us . Color psychology directs its studies on how colors affect us, since they have the property of activating our memory and attention, which includes the power of decision. When it comes to content marketing, color psychology has a very important key, which is knowing the meanings of colors and which of them best applies to each business objective.
Throughout life, we make associations with colors, especially how they deeply influence our emotional side, guide our reasoning and awaken feelings. Therefore, the attention given to each word chosen for a content, the tone of speech or writing, the types of images , and, of course, the choice of the color palette is very important .
All of these elements together are crucial to attracting more consumers to your blog, whether it be through comments, interaction on social networks , sharing messages, lots of Likes on Facebook or new newsletter subscriptions.
Tip: A network made with a suitable color palette can attract real customers and create potential opportunities for your business.
Colors are closely linked to what you want to convey, so make sure they are related to your business message. This goes for buttons, background colors, your logo, and more. Everything should be properly designed to ensure a full user experience, to create familiarity with your brand , promote authority on the subject and ensure that your values and essence are reflected in the brand objectives.
Web design is an extension of graphic design whose objective is the creation of websites.
When creating a website, you must consider everything from planning to maintenance. However, in addition to paying attention to all the programming details, you must also take into account the aesthetic aspect of the page.
The more visually appealing it is, the easier it will be to capture your audience’s attention.
One of the points we are going to focus on today is the importance of color psychology applied to the web.
Finding the perfect color: Which one is best for your brand?
In the eyes of the public, colors are all of this reinforces the very powerful and relevant. Big brands in the market are recognized thanks to the colors associated with them, such as: Facebook blue, Coca-Cola red, WhatsApp green are some examples that we see daily.
Do you remember the moment when you wanted to buy a product? The visual factor can be decisive
Let’s now look at how the concept of some colors can help you achieve better results in your business and improve your strategy.
• Yellow:
Widely used to attract the attention of consumers in shop windows. It shows caution and clarity. It helps concentration and stimulates the feeling of transparency in business. We have Shell, Nikon, National Geographic and others. Associated with red, it stimulates appetite, a combination widely used in fast food networks , such as McDonald’s. This color is recommended for CTAs , because it makes the reader concentrate and observe the details clearly.
When to use it?
If you want to cheer up your audience and attract their attention with a feeling of joy and optimism, you can use bright yellow, but always in moderation. You can use it for details that you want to draw attention to.
When not to use it?
If you are going to use a predominant color other than yellow, this color in excess can have a negative effect on you.
• Blue:
Widely used in corporate business, it is associated with water and tranquility. It increases the possibility of customer trust and confidence in your brand, pointing towards productivity and success . A good example is the logo of Facebook , Twitter, LinkedIn, Skype and others. We all probably already use some of these social networks and they are models of large successful companies.
When to use it?
If you want to convey the feeling of a secure business or if your page is in the financial area, you can use this color without fear , since blue conveys credibility.
When not to use it?
If you don’t want your page to have a cold look, don’t use dark blue, or use too much blue.
If your content is food, don’t use it either, this color can reduce the desire to eat.
• Red:
This color creates a sense of urgency and speed in customers . The food industry frequently uses it, as the color symbolizes hunger. A color that indicates action, which is why we see it prominently displayed on product promotion posters. Impulsive consumers are attracted to something like this. For example, with the brands Coca-Cola, Netflix , Nintendo and others.
When to use it?
If blue can reduce appetite, red can increase it. So if your page is about food, this is the ideal color to use.
This color also encourages impulse, so if you want to take action on impulse, red can help.
When not to use it?
Excesses are not good, and this is not the case with red either.
Don’t use this color if you want to express luxury, or if your page is related to nature, and don’t use it on professional pages.
• Orange:
This color is vibrant and symbolizes something cheerful and friendly. It is great for use in CTAs and promotional campaigns because it is dynamic and attractive . It leads the public to take actions such as: Buy now! Available for a limited time! The brands that stand out in this color are: Amazon, Mozilla Firefox and Fanta.
When to use it?
If you want to get attention, use it!
If your page is a store or is related to technology, entertainment or food, this color is ideal.
When not to use it?
If used in excess it can saturate, so be careful.
• Green:
Widely used to represent environmental causes and nature. It represents harmony, balance, vitality and growth. Widely used in stores to leave customers relaxed. This color is also preferred in corporate environments because it adds the idea of coherence and balance in business, ideal in relationship phases because it awakens energy and creativity and helps attract the public . As we see with: Spotify, Starbucks Coffee, Animal Planet, Android and Xbox.
When to use it?
If you want to create a relaxing and calming feeling, you’ve found your color. Green is a great choice if your website is about tourism, medicine, the environment, nature, or sustainability.
When not to use it?
If your website is about luxury goods or technology, or if it is aimed at a teenage audience, it is not recommended to use this color.
• Purple:
It is a color associated with wisdom and respect. Used by beauty products and aesthetic clinics to convey health care. It helps the brain in problem solving and developing creativity . Companies that have purple in their brand are: Whiscas, Vivo, Yahoo! and Fedex.
When to use it?
Deep purple gives the feeling of richness and luxury. If your website is related to beauty products, astrology, yoga, spirituality, massages or health, use it. Or if your content is targeted at teenage girls.
When not to use it?
Avoid dark purple as it can make your page distant, mysterious and dark. Using too much of it can be uncomfortable.
You should not use this color to attract attention, since having a relaxing effect can cause the opposite effect.
See how with the knowledge of color psychology in web design allied to the harmonious combination you can easily influence your audience. However, certain not very pleasant combinations can drive them away. For that reason, pay attention to the correct use of the color scheme and its combination, because they can promote a positive result for your brand and expand the reach of your business .
Tips for creating a website color palette
After learning about color psychology, you can choose the colors that best represent the feeling you want to convey. But it is not enough to choose the colors that represent you psychologically, you must also consider how to maintain a harmonious visual between them.
If you are an expert in color theory, you know the primary, secondary and tertiary colors and you know which are the cool and warm colors to combine them harmoniously, you can choose your own palette.
But if you are not very confident about this, there are excellent online tools that can help you with this task.
Colourslovers
This excellent tool is quite complete.
Colourlovers is a platform where you can create and share your own colour palettes, as well as view an infinite number of patterns that you can use.
This tool also has a community. There is a discussion forum, announcements (for the United States) and a blog with the latest trends and articles related to design.
One of its most interesting features is that you can search for images that have the colors of your palette.
Coolors
It is a very easy to use tool. With Coolors you can find your favorite palette in no time.
If you are not sure which colors you are going to use, you can start by using the option to alternate color palettes with the space bar. You can use this option even before registering.
If you already have an idea of one of the colors you want to use, you can look for the best combinations with these colors.
To start, enter the color code in one of the columns and click on the lock. When you press the space bar, you will get the combination with this color.
One of its advantages is that you can lock the colors you choose with the padlock until you get your favorite palette.
Adobe Color Color Wheel
Color Wheel is a pretty popular tool and allows you to save and share your palettes if you have an Adobe account.
With this tool you can set some rules before you start choosing your color palette.
You can choose the following rules:
- Analogous: Analogous colors are neighboring colors on the color wheel.
- Monochromatic: Monochromatic colors are different shades of the same color.
- Triad: The color triad is the colors that form a triangle on the color wheel.
- Complementary: Complementary colors are combinations of opposite colors.
- Composite: Composite colors are formed by the union of two other colors.
- Tones: The colors are the same tone.
- Custom: The custom palette is for you to choose colors freely.
Paletton
This tool can be very useful for choosing the colors for your website.
With Paletton you can visualize the colors of your palette on a web page so you have an idea of how they would look. This feature is called Example and allows you to do this visualization on pages with light or dark backgrounds.
As you can see, you can choose any of these tools and create a professional-grade color palette that will make your page look visually enchanting.
Now that you know about the importance of color cmb directory psychology in web design, put what you have learned into practice in your marketing strategy.
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