I don’t mean the big ones like Tchibo, Jacobs and so on.
But I mean small, independent roasters.
In every city you will find two, three, maybe even more small roasters who roast their coffee beans in small batches.
They are very special.
They have their own style.
They get the beans from a specific place.
They know the supplier, maybe even know the farmer.
They are such little specialists.
But they have the disadvantage that they have too few customers .
And now we come to step number
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#3 What problem can I solve?
Step number 3, after I have considered the industry and the target group.
So the players with money.
The question is:
That is the big question.
What problem?
Yes, and I always make a list like that.
What kind of problems do they have and how can I solve them?
For example, a whatsapp number list roastery.
Sure, they need beans, they need good and fast delivery conditions and so on.
But these are all things that I cannot and do not want to solve.
Yes, I am not a bean supplier.
But who am I?
Yes, I create content.
Yes, I sell my knowledge.
That means I look:
What problem can be solved with knowledge?
And that brings us to the topic of customers.
Yes, there is a part that you can solve with knowledge.
One part is of course material and location and so on.
I can’t help them there.
But I can use my knowledge to help them get more customers.
That’s why I would develop such a program for them.
So all of my marketing knowledge that I have would be tailored specifically to roasters.
I would call it:
“Roast your competition”
or “Market”.
Let’s legal marketing consulting: boost your firm now! say “Market” is shorter.
“Roast your market”
is also a funny play on words.
(Reading tip: Creative Writing )
So grill betting email list our competition, so to speak.
And then I would do online marketing for roasters.
For small, independent specialty roasters who then want to have more customers.