Paying attention to mailing design elements will help you create standout emails, but you also need to follow mailing design best practices to get the most out of your efforts.
1. Reduce the load and your CTAs
According to Marketing Charts , people spend an average of only 10 seconds on a brand email. That means you have about 10 seconds to make an impression.
So to make sure your emails are whatsapp number database easy to scan and understand, use the following tips to reduce the burden on your emails:
- Don’t include too many offers or CTAs.
- Keep offers relevant.
- Use a clutter-free email layout.
- Avoid adding too much information or images.
2. Use a mobile-first email design
According to a case study why you should promote kid by SuperOffice , 81% of all emails are opened on mobile devices. This means adopting a mobile-first mailing design.
3. Personalize your emails
Many marketers assume that personalization means personalizing your email content for each customer or subscriber. But that’s too much and not scalable. Instead, email personalization should be based on email afghanistan business directory segmentation. This means that a strong email segmentation strategy is the foundation of your email personalization and SMS personalization.
That’s why you need to segment your subscribers and customers based on:
- Products they have purchased before
- Where they are in your conversion funnel in general
- Geographical areas
These are just a few ways to segment your audience, but in each of these examples, you’re already highly personalized because you’re creating a unique message for that specific segment.
Then, you can make additional personalizations so your subscribers feel like the email is a one-on-one personalized message.
- Address your customer by their first name.
- Recommend products that match what the customer has previously browsed or products related to previously browsed items.
- Communicate at a time when the customer is most active.
- Celebrate birthdays, anniversaries of their first purchase with your brand, and major holidays in the customer’s area.