According to the MarTech Alliance, companies invest 23 percent of their marketing budget in marketing technologies (MarTech).
Scott Brinker, one of the founders of the MarTech Alliance and current VP Platform Ecosystem at HubSpot, has been creating a MarTech map since 2015 in which he tries to collect all digital marketing tools.
He started with just 150 tools in 2015.
In 2023, his map shows 11,038 tools and platforms. You need a magnifying glass to study this map.
2023 Marketing Technology Landscape Supergraphic by Scott Brinker
No one (except maybe Scott Brinker) can remember cyprus number data more than two dozen of these tools and what they are used for. Many of the functions overlap anyway, and sometimes it is only nuances that differentiate the tools.
Experts have their favorite tools for every application area in online marketing. And of course we at takeoff do too. With more than 12 years of inbound marketing experience, we have certainly tried out several hundred tools.
In this article we will show you which marketing tools we currently use for our own inbound marketing and which we recommend to our customers.
Overview: Inbound Marketing Tools we use at takeoff
Our inbound marketing technology stack is constantly growing. Sporadically, namely whenever our monthly Visa bill for the tools exceeds €2,000, we go and cancel all the tools, which is not necessarily necessary.
Unfortunately, we will not be able work harder lower your bounce to get below € 2,000 per month in 2023/2024.
Here is an overview of our MarTech tools (as of August 2023, decimal places rounded up):
HubSpot CRM Suite Professional (CRM, Marketing, Sales, CMS): € 1,400.–
Intelligence Apollo (Sales Tool): € 95.–
Riverside & Simplecast & Hindenburg (Podcast Tools): That’s a lot of money. Since we spend almost no money on other advertising (except for retargeting ads, around €500 per month), that’s our monthly marketing budget – so significantly more than 23 percent.
Which tools you absolutely need b2b reviews for inbound marketing
In this section, we’ll introduce you to the key marketing technologies that we believe can help companies optimize their inbound marketing efforts, improve the customer experience, and achieve long-term growth.
In addition, we provide concrete tool recommendations, some of which we have been using for years.
customer relationship management system (CRM)
CRM software is a fundamental tool for any business that wants to effectively manage and maintain customer relationships. It allows companies to track customer interactions, manage leads, and streamline sales processes. Some of the most popular CRM tools include Salesforce, HubSpot CRM, and Zoho CRM.