Nearly every brand uses email marketing to communicate with subscribers and customers and increase sales. High-quality email design helps your brand stand out in a crowded inbox, but that’s not all.
Even if a recipient opens your email, they’ll only spend a few seconds reading it. Good email design helps you get your message across quickly. It also grabs the reader’s attention and convinces them to click on your CTA.
Plus, high-quality and well-branded email marketing design can build customer loyalty, help your subscribers and customers phone number library better understand what your brand is about, drive them to make additional purchases, or encourage them to recommend you to their friends or family.
Remember, every email is a chance to grow your relationship with a subscriber or customer.
3 Basic Email Types and Email Templates
For many brands, email is the primary channel of customer communication for:
- Announcement of new products
- Sharing important brewer’s friend has recipes including or relevant industry news
- Sending offers and discounts specifically to high-engagement segments
- Share a seasonal greeting based on your audience and what time of year is important to them
- Send cart reminders to keep someone’s favorite products top of mind
- Send more information about who the brand is
- Promoting customer loyalty programs
- Update customers about their orders
These emails then come in the form of one-time campaigns, like new product announcements, or automations, sometimes known as flows. These are emails that are triggered by an action someone takes on your site.
All of these emails usually have different goals and it is best to have a different email template for each type.
Product-based emails and email template types
Product-based emails are often afghanistan business directory promotional, but not always. These are often campaigns like new product announcements or seasonal sales or offers, but can also be automations like cart abandonment emails.
You can even include products in your welcome emails if you want. Ultimately, the strategies and tactics you use to educate and convert your email list are entirely up to you.
There are two main types of product-based emails.
Email designs featuring a single product
Let’s say you’ve released a great product and want to share it with your customers through an email campaign. An impressive email template would go well with this email.
You can also use this template to notify your customers when a product is back in stock.
An impressive mailing template is quite fluid and usually includes the following elements:
- Title
- Impressive picture
- A short introduction
- CTA button
Emails that include a seasonal collection or product line
If you want to inform subscribers and customers about a group of products, an image gallery template works best. This email template is also ideal for showcasing seasonal collections.