How long do you wait for a website to load? Statistics show that around 40% of users will abandon a website if its content takes longer than…3 seconds to load! Why is page loading speed so important and can a fraction of a second really matter?
Slow page load times kill conversions
In point two, we mentioned that about 40% of users will abandon a page if it takes longer than 3 seconds to load. That’s almost half of the recipients who land on your page and would become your customers if they weren’t scared off by a website that takes these are not all because the list is endless to load.
The well-known saying that time is money also applies in this aspect. Amazon once presented a calculation where it showed that the company would suffer losses of $1.6 trillion if the loading time increased by just 1 second.
The power of first impressions – the time it takes for a page to load affects how your company is perceived
The first impression is very important – there are many studies and books about its power. However, not everyone realizes that it also enhancing the interactivity and guidance of the form in the field of websites and online stores. A potential customer, when entering your website, immediately forms an opinion about your company .
A fast website is associated with professionalism and reliability, and inspires trust . A slow-loading website, on the other hand, can not only cause frustration, but will also be perceived as unreliable or even dangerous.
Speed is what customers expect
The days when a user would wait patiently for a website to load are gone forever. Today, users expect their websites to load instantly. The facts speak for themselves:
- 47% of users expect a website to load in less than 3 seconds.
- 40% of users will leave a page if it takes longer than 3 seconds to load.
- 85% of internet users expect a mobile site to load as quickly as on a desktop computer
- 79% of Internet users will not return to a site that loaded slowly
Positive user experience is a priority
UX issues are of great importance. Pages should be cameroon business directory to use and provide users with only positive impressions. The simplest recipe for a positive user experience is as follows:
- give him what he wants
- don’t waste his precious time – give it to him quickly.
Living at a breakneck pace, searching for information or specific products and services online, we expect quick answers and immediate results. Don’t fool yourself that a potential customer will wait until your polished website finally reveals its content to them.
Nothing frustrates Internet users like slow-loading pages . A slow site is a signal to retreat and look for similar products/services from a competitor who has taken care of the page’s loading time.