With more than years of history and victories for its customers, it is the largest in its segment in the country. And I needed a scalable and sustainable strategy to save money on paid media to generate organic traffic and, consequently, sales! Rodobens offers complete solutions to its customers and partners through an integrated and innovative operating model in the financial services and automotive retail segments. How rock content helped Rodobens stand out from Rock ContentContinue reading and learn about this success story!The first contactRodobens met Rock Content at a Marketing event, in which our team of Content Marketing experts had the opportunity to give a taste of what our company could offer and achieve with our digital tactics.

Rodobens attracted by the countless

Rodobens, attracted by the countless growth student data opportunities, came to Belo Horizonte, where Rock Content’s headquarters are located, to learn more about our proposal. The challenge and the first actions Rodobens needed help to increase the volume of leads and, consequently, sales, as well as an organic strategy that supported the ads, in addition to educating prospects. company. To do this, we gathered data that characterized these ideal customers. Thus, we were able to take relevant steps towards building a content strategy that was solid and scalable.

From then on the two

From then on, the two teams committed themselves to the following page – in addition producing specific content to attract the persona and lead them to embrace the Inbound Marketing strategy, which consists of attracting, converting, selling and delighting the customer. In this strategy, it was important to also produce, in addition to attraction content — which is what resolves doubts or becomes references in web searches —, content that would make the persona go to the consideration phase. Why did Rodobens become a success story? Rodobens is today a success story due to its engagement and commitment to the strategy created by Rock Content, and for strictly following the performance guidelines of this strategy.

Also by having this insight

Also, by having this insight, as Marketing Analyst asia phone number Mirna Alvarenga says.Mirna Alvarenga“And because it is a qualitative strategy, measuring the results is a difficult task, however, it is essential so that the effectiveness of the action can be recognized and debated within the company. And, in addition to all this, it is very important to have a good CRM and automation tool, and to have people dedicated to the project, with technical knowledge about the strategy. ”In addition, the person responsible for the project’s success at Rock Content, Ana Paula Viana, states:Ana Paula VianaWhat were the results achieved throughout the process?The Rock Content team, with Senior Customer Success Analyst Ana Paula Viana, worked to develop a strategy especially for the needs of the Rodobens company, and the result was the following: the blog is a reference in the financial sector and the SEO strategy was designed to achieve organic traffic that met expectations and needs from Rodobens.

result of the rodobens blog

result of the rodobens blog in semrushrodobens rankingRodobens’ main achievement with the Content Marketing strategy: sales through Inbound MarketingThis means that we created a process that sells itself.pop-up on the rodobens blogrodobenslanding page rodobenslanding page rodobens’ blogAnd after the blog visitor becomes a lead, they are prepared to receive contact from the sales team, who is prepared to carry out a consultative sale and, thus, clearing the prospect’s doubts and closing the deal. The result in Rodobens’ view “It has been a wonderful challenge to work on our Marketing strategy with Rock Content, we have a very cool partnership focused on our success.