You stumble upon a trailer for a new movie online. You haven’t heard anything about it. So you click out of curiosity. After a few minutes of watching the trailer, you decide whether to spend a few bucks on a movie ticket. The same goes for the person who visits your website. Learn how to write copy for your home page to entice a potential customer.
The home page is a preview of what you have to offer. The visitor wants to learn the basics from it so they can decide whether to click further. Will they want to learn more about you and your products? Will they want to start a partnership or buy something from you?
You’ll find out what kind of movie it is from the teaser. Is it a thriller, which is your favorite genre because you like to be scared? Or maybe a melodrama that you don’t feel like watching because you’d rather watch something to cheer yourself up? You’ll find out the premiere date. You’ll see who’s playing the main roles. If it’s Bradley Cooper, you probably booked tickets for Friday night during the teaser.
What does this have to do with your website home page?
When someone comes to your site, they want to know similar things. Where exactly did they end up? What are they getting here? And why should they be here and not somewhere else?
How to write text for your home page?
According to Steve Krug, UX mathematics lectures and author of the book “Don’t Make Me Think”, the home page should answer 5 basic questions:
1. What is this?
A person who comes to you should know in a blink of an eye what practical suggestions from green accelerator site is about. Is it a kindergarten site, a cooking blog, or maybe a gadget store?
See how Marek Jankowski from Mała Wielka Firma starts his homepage :
You can tell right away that this is a podcast about running a business. If you run a business or are interested in this topic, you know you’ve come to the right place.
This beginning is the so-called elevator pitch , or elevator speech. A short introduction: who I am, what I do, whom and how I help.
How to write an elevator pitch?
Imagine you’re looking for an investor. You’re aiming twd directory because the company that’s going to be interested in your business is known all over the world. You have to convince a big shot in a high position. However, his secretary won’t set up a meeting for you. And suddenly you meet this big shot in the elevator. What do you say? You only have 30 seconds because this important guy gets off on the 4th floor. Introduce yourself in a way that will get him to the 10th floor with you.