Your content must be organized (by categories, clusters, etc.) and linked between them. Diversity of formatsAlthough it is possible to create a successful strategy using just one format, it is much more difficult than when we rely on multiple and diverse forms of content. If you only produce blog posts, you are not reaching people who prefer videos, for example. Even the same person consumes different formats in different circumstances. I prefer to read a text than watch a video, but when I’m on my daily commute, I prefer to listen to a podcast.

And this goes beyond preference

And this goes beyond preference, because ivory coast whatsapp data each format has its strengths and weaknesses. Furthermore, when you publish content, be it in any format, the most difficult part of the process has already been done: researching and structuring the essence of the content, the tone of the message, etc. Adapting to new formats is easy when this step has already been completed. A good way to do this is to have a checklist of all the content formats that can be adapted and create processes to make all of this simpler and more effective.

Interactivity and personalization It’s no

Interactivity and personalization It’s no secret your links should stand out visually that people don’t like generic content and, as marketers, we know very well that the more specific the message, the higher its conversion rate. But we also forget that a high conversion rate is a consequence of content that works on emotional triggers by creating a connection with the audience. When creating a Content Experience, we must seek this connection. This is where personalization and interactivity play a fundamental role.

Personalization allows you to create

Personalization allows you to create a tailored c phone number experience for different members of this audience, increasing the chances of their engagement with the content. I’m not talking about simply putting the person’s name in the subject of the email. I’m talking about identifying what this group of people’s interests are and adjusting your content so that it resonates more with them. And if you want to go a step further, creating interactive content like quizzes, calculators, infographics and more are a great option.

A good interactive experience is

A good interactive experience is the result of co-creation with your audience, and, just like setting up a table, people give more value to what they helped to create. This even has a name: the IKEA effect. The result is more exposure for the brand, positive feelings towards it and better conversions. And, of course, a happier and more engaged audience.ConclusionThe marketing approach of promoting Content Experiences is not difficult to execute and does not require major changes to what you already invest in Content Marketing.