Your FAQ page is part of the customer journey, and each answer is an important step down the sales funnel.
But don’t think about these links only from an SEO standpoint. The most critical factor to consider is user intent – not creating keyword-optimized link text.
For example, if they’re asking about shipping costs, they may be close to buying but want to know the final price. You could link straight to the product page and to the cart for them to complete the payment.
If they’re asking how long shipping takes, it might be helpful to link to your shipping info page.
Structure is Vital
There are two kinds of web users – those who browse middle east mobile number list and those who search. Your FAQ page should assist both types. How can you accomplish this?
- Include clear categories (as subheads) for users to browse through and get an idea of what your site does at a glance. This will help potential customers who are still at the research phase make a buying decision sooner.
- Include search field suggestions to guide the visitors through the site effectively.
Analyze and Monitor to Make Your FAQ Page Work
Your FAQ page addresses many kinds of user intent and helps at different steps in a sales funnel – so it’s crucial to monitor the page closely.
Here are a few ways to monitor:
1. In-FAQ Search
Use Google Analytics to set up your in-FAQ search. This there can be various causes for this, including allows you to monitor your site users’ search patterns.
2. Track User Paths
Which off-site channels or pages are bringing people to your FAQ page? Where do they usually go from there? These paths are vital in understanding the function of the FAQ page in your sales funnel.
3. Monitor Customer Feedback
Collecting user feedback on every answer in your FAQ will also help you create more useful answers.
Bottom Line
- Your FAQ page is a significant step in the buying journey calling list and a valuable organic search resource to bring and convert traffic.
- Utilize your customer support team to find questions to answer on your FAQ page.
- Keep your answers clear and concise. Consider using videos to make the information more engaging.
- To accommodate different user intents, include internal links from your FAQ page.
- Structure your FAQ page in an organized and meaningful way.