It provides access to information to all Segment the company personnel, and therefore, avoids misinformation and errors;
Helps execute targeted advertising campaigns that generate qualified leads and prospects.
3. Social Networks
Social media is ideal for maintaining a relationship with your customers, getting to know them better, and of course, promoting your products. Your customers’ actions on this type of media provide you with highly relevant input for analyzing consumer behavior.
Some statistical data regarding social networks:
There are more than 50 million small businesses using Facebook Pages to connect with customers;
According to 90% of marketers, their social media marketing efforts have increased their business exposure and 75% say it has increased traffic;
71% of consumers who dataset have had a good experience with a brand on social media are likely to recommend it to others;
21% of consumers are more likely to purchase from brands they can connect with via social media;
74% of consumers share branded video content on social media; Segment the
80% of social marketers say their key strategy is to increase engagement on social channels.
Therefore, you should study which social networks are relevant to your business and keep in mind that the more active a profile is, the more connections it generates with the public. This way, it grows faster and attracts more customers.
It is essential to show your measuring results in inbound marketing customers that you care about them and maintain a short response time, in addition to promoting interesting and high-quality content.
4. Define your Buyer Persona
When collecting information about b2b phone list your customer’s behavior, according to the four factors (cultural, social, personal and psychological), you must transform that data into a fictitious profile of your “ideal customer”, also known as a buyer persona .
These are some of the questions that should guide the definition of your buyer persona:
How old is your ideal client?
What is your profession?