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Announcements at Google Marketing

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Announcements at Google Marketing

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At Google Marketing Live yesterday! Google announc! several improvements to video ads and automation! and reveal! some new technologies that will be launching in the future. Here are some of the key changes announc!:

Automation

  1. A new asset library will be dataset available for you to store all your creative assets.
  2. There will be a series of updates rolling out to Perfomance Max campaigns including A/B testing! optimising for in-store sales! better performance insights! optimisation score and recommendations.
  3. New reports will be add! to the Insights Page! including budget insights! audience insights and attribution insights.
  4. Mobile-first layouts will be introduc! for Responsive Display Ads.
  5. Automatically creat! assets will be introduc! for Responsive Search Ads – content will be pull! from landing pages and existing ad units.

Video Ads

  1. There will be more ads in involve colleagues and managers Shorts! and product fe!s will soon start appearing too! creating more shoppable opportunities for brands.
  2. Google will be introducing video ads to Discover to blend perfectly with organic content.
  3. Connect! TV campaigns will be coming to Display & Video 360.

For more information on all of the above! and more! visit Google’s own write-up.

Ne! help?

If you ne! help with your PPC campaigns! china business directory get in touch with us today on 02392 830281 or submit your details below. We’re a 2022 Google Premier Partner which means Google recognises us as being in the top 3% of agencies! so you’ll be in safe hands.

 

 

 

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