The first step is the same as in any marketing campaign: Set your goals.
Some common goals of influencer marketing campaigns are brand awareness, engagement, influencer-generated content, and sales.
Once you’ve set your campaign goal, set a budget. Influencer rates vary, so do some research before reaching out to them.
You can find influencer engagement rates using the Influencer Analytics tool .
Next, it’s time to find influencers in your niche.
Instead of blindly sending cold emails or spending hours scrolling through social media, simply click on the “ Influencer Discovery ” tab to get a whole list of trusted influencers.
With this tool, you can:
- Find influencers by platform and keywords
- Filter influencers mobile phone numbers according to your criteria
- View profiles of influencers
- Control mentions of your brand
- Analyze your competitors’ influencer strategy
Once you’ve chosen a few influencers you’d like to work with, it’s time to get in touch with them.
Here are some tips for writing your initial email:
- Be personal . Address influencers it has meant we consistently by name to make it clear that you’re familiar with their personal brand. And let them know why you think they’d be a good partnership.
- Provide details . Give influencers as much information as possible up front so they can decide if the partnership is a good fit.
- Discuss next steps . Make your email actionable by stating next steps. Let influencers know if you need access to their press kit or provide them with a link about your campaign.
Once you’ve chosen an influencer, set up reporting for your campaign. Collect data before your campaign starts so you can see the overall impact of your campaign.
And last but not least: Follow the rules.
Companies in the U.S. can get into serious trouble if their partners don’t follow the Federal Trade Commission’s social media guidelines . (Other countries may have similar rules.)
This includes clearly indicating which posts are ads (usually with hashtags like #ad or #sponsored) and placing that label somewhere visible toward the beginning of the post. Consult a legal professional for official guidance.
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