Content
[hide]
Maxim Zakharov
Founder of WillDay Studio
Ask a question
Introduction
What goals can a strategy have?
Competitor Analysis
Methods of achieving the goal
Conclusion
SEO strategy is a long-term plan for website development and achieving set goals in search engines. The strategy reflects the current situation and ways to achieve the result.
After reading this article, you will email data learn what aspects to pay attention to, how to analyze competitors and build your own effective strategy.
Introduction
In our opinion, the mistake of many SEO optimizers or companies that order services is in the wrong strategy chosen from the start. Many focus on specific keywords and bang their heads against the wall without achieving the desired positions. Sometimes it is easier to put forward 10 other queries than to promote one in the reality of a limited budget. Work with a large pool of queries.
There are many external factors beyond your control that will prevent you from reaching the top
For example, the customer does not develop his brand and has put everything on your fragile shoulders as an optimizer. At the same time, competitors are doing well, they are pumping social networks, pumping direct, advertising on all local sites. It has long been known that search engines love sites with diverse traffic sources, as this shows that the company is developing not only in search engines.
What goals can a strategy have?
Positions;
Traffic;
Sales/leads.
The site’s position is not so important if there is traffic and sales, so we will not dwell on this strategy. It is much more important to attract visitors, even if they do not initially plan to buy, but they have already learned your brand, they have raised your behavioral and in the while brands are going through the summer future you can make them a push-mailing or set up retargeting in contextual advertising.
With all this in mind, we recommend choosing a strategy aimed at sales (of course, if you have a commercial site), as this is the most objective metric for business
So, we have determined that our strategy is aimed at attracting incoming leads. How many leads do we need and by what time? We set the quantity and limit it in time. This way, you will understand what actions you need to take to achieve the goal, and which ones are better afb directory to exclude, because they will not lead to results.
ne for yourself the most effective promotion methods.
