Step 1 – Empathy
The first step in design thinking is to understand the needs, expectations, and contexts of mexico email list future users to better solve their problems. Indeed, they are the ones who will determine the success (or failure) of your offering.
Ask yourself:
- What are their frustrations and concerns?
- What are their needs in relation to your product?
You need to seek specific information about what they feel, do and think on a daily basis, in relation to your sector of activity.
The empathy stage may involve individual or small group interviews , observations, and surveys to gather information about consumers. This data collection phase can be documented, in agreement with stakeholders.
Step 2 – Defining the problem
This step is used to clearly articulate the user’s problem : the “pain point,” or priority and painful issue encountered by users. This ensures that everyone in the company has the same information.
Ask your study group the following questions:
- How can we address this issue?
- What could improve what already exists on the market?
Step 3 – Ideation
The third step is generating ideas to solve the main problem. In short, finding solutions!
Design thinking promotes collective action so that all members can share their ideas.
There are several techniques for generating ideas, such as brainstorming , the SCAMPER method, or mind mapping. Generally, each person writes down their ideas on a Post-it note, which they the children’s book institute’s organize by theme. Then comes the time to vote to select only 3 ideas that will be prototyped.
Step 4: The prototype
After the ideation phase, team members can create prototypes to test their ideas. Prototypes can be physical or virtual (wireframes). The only requirement for them to be validated? They must be detailed enough to allow for realistic testing, visualizing the solution, and experimenting with it before implementing it.
Step 5: The test
The final step is to test the prototypes created by the teams with a panel of users . This will allow you to gather their feedback and identify areas for improvement. It’s important to test prototypes as early as possible so you can make changes before launching the product or service on the market!
This step will allow you to understand whether the solution meets the europe email initial objectives and whether it is viable.
Do you want to create innovative solutions within your organization?