In this text we will see all the strategies that include the use (or not!) of these funny little faces, what is the best way to use them, where to find them and why to use them.
Emojis are small figures that emerged in the late 1990s, created by a Japanese company based on emoticons , which were compositions of characters used in Western writing, the conjunction of which represented a human emotion. Unlike emoticons , emojis represent all kinds of situations, objects, beings and places.
Why should we use emojis on Facebook?
Emojis are quick and fun representations , making it much easier to read certain content.
Research has already demonstrated the efficiency of its use in various social networks, and it could not be different with Facebook, since an increase of up to 57% in likes can be perceived when it is present, in addition to increasing other types of interactions, such as sharing and comments.
For anyone looking for visibility for their company, it is very important to know the best application of any detail, and that includes emojis. In addition, they are very attracted to the so-called millennials for their content, which are those people who were born in the 80s or early 90s. These people grew up exposed to emojis and communicate a lot through them on social platforms. So, if your focus is on people in this age group, emojis are essential.
Facebook is the social network that attracts the most people who are looking for curiosities, who want to solve simple doubts and easy-to-read texts and who want to pass the time. Calls that have emojis are extremely attractive to these people, since they give a calmer and more relaxed air to the text, increasing the chances that the reader will open the link that is there in their timeline.
What is the best way to use emojis on Facebook?
Research shows that when we use emojis russia mobile database, we amplify the message we want to convey. An angry emoji increases the idea that we are angry, while a happy emoji multiplies the joy conveyed in the text.
Based on this data, companies began to perceive the importance of using small faces and began investing in it: brands such as Pepsi, Coca-Cola and McDonald’s have already made advertisements and commercials with the famous faces, opening space for others to do the same in various areas.
Many companies make the mistake of using the wrong smiley faces because they believe that they will have the desired effect just because they are funny, underestimating a little (or a lot) the potential that they have on the content .
Just as they may successfully complement previous ideas, they may also contradict or not make your point as clear.
Pay attention to the context in which emojis are used! To fully understand what each emoji means, we recommend the “emojipedia “ , which will explain each one, leaving no room for error and helping to engage the reader with your content.
Remember that in most cases, less is more. To use them correctly, it is also necessary to filter the number of emojis used.
How to use emojis?
If you are on a mobile platform (cell phone, tablet , etc.), the keyboard on these devices will have a variety of emojis to use on Facebook in any post. But if you are using a computer, you need to follow some guidelines to be able to use them.
The first step is to make sure you are in the this means that all the Google Chrome browser. Look for the “extensions” section in the settings page and click on the free emoji extension.
Then, open the social network and click on any text input space (chat, comment, post…) and, in the lower right corner, a smiley face will appear. Just click and the list of available emojis will magically appear and you will be ready to populate your Facebook or your company’s Facebook with the most diverse faces. Even if when you click only a rectangle appears, when you publish, the text will show the chosen emoji.
For those who don’t use Google Chrome, just find a site that has a list of emojis and copy them to use on Facebook. From there, it’s just a matter of creating your strategies based on what you want to achieve for your company, adding meaning with the emojis. A good suggestion to optimize even more is to use Facebook’s post scheduling tool, which, when you type emoticons, automatically turns them into emojis when you publish the texts.
Conclusion
Now that you’ve learned a little about the world of emojis, how about starting to apply them to improve the experience of your posts?
Stay tuned for the guidance given here, search and bring visibility to your company through this simple and useful tool.
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