According to Statista , email ROI is $36 for every $1 spent, and the average email open rate is 31.44%. So it’s no surprise that 82% of marketers use email for marketing purposes.
Of course, it’s up to you to increase these numbers. When you segment your lists, send more relevant content to your audience, clean up your list regularly, and make your unsubscribe options clear and easy to use, these numbers will definitely increase significantly.
How to Improve Email Open Rates?
No matter how great your email phone number database design is, your efforts will be in vain if someone on your email list doesn’t open your email. So you need to get your customer to open your email in the first place. You can do this by making the email relevant to your customers. Because no one wants to waste time reading emails that don’t provide value. So you need to send the right email to the right people.
To send emails to the right people and increase your email open rate, you first need to do the following:
- Segment your email lists.
- Personalize your emails.
- Create an engaging subject line and preheader text.
- When subscribers or customers open an email, be ready to engage with them and persuade them to click your call-to-action (CTA) button.
Great email design increases the company offers commissions on the likelihood of getting that click. It’s just one of many things that can make or break your chances of conversion.
What is Mailing Design?
Mailing design is the process of creating a marketing email by assembling its components according to the email’s purpose and target audience. It brings all the elements together to create a high-converting marketing email.
Sometimes email designs use afghanistan business directory graphics, gifs, videos, images, and more. Sometimes an email design is simple and text-based. Any of these email designs can work incredibly well depending on the brand, target audience, and more.
When designing a mailer, marketing teams often rely on a brand’s style guides to guide the color scheme, information hierarchy, and overall email layout. It’s also imperative to make sure everything you design works well from an accessibility perspective, including choosing the email background, images, text placement, and interactive elements, and making sure the email source code is clean.
How to Design Mailing?
- Eye-catching headlines: Use bold, eye-catching headlines to draw the recipient’s eye immediately to the most important message. Keep the headline short and relevant to grab their attention.
- A clear hierarchy: Organize content in a logical order with a clear visual hierarchy. Important elements should be larger and bolder or strategically placed to grab immediate attention.
- Visual cues: Use visual cues that naturally direct the buyer’s gaze to key information.
- Minimalist design: Avoid clutter and keep the design simple. White space can help guide the reader’s eyes smoothly through the content.
- Color psychology: Use colors strategically to evoke emotions and reinforce your message. Remember that eye-tracking studies show that certain colors attract more attention than others.
- Call-to-action placement: Increase the chances of conversion by placing your call-to-action (CTA) in a prominent location that aligns with the recipient’s natural eye movement.
- Typography readability: Use easy-to-read fonts and ensure there is adequate contrast between the text and the background to avoid eye strain.
- Use of images: High-quality images can capture the reader’s attention and encourage them to spend more time with your direct mail.
- A/B testing: Run A/B tests with different designs and analyze eye-tracking data to determine which design elements work best for your target audience.