That occurr in 2020 due to the effects of the pandemic on society, the public has become much more attentive and demanding regarding the quality of the content they consume on social mia.
We are not talking about graphic quality or entertainment, but rather the real value of the information convey within the contents on social mia.
Take care of the human aspect
Users are tir of talking to a machine, and buying from cold companies.
They want to communicate with you and buy from organizations of specialists, professionals, and other human beings like them.
To meet this desire and satisfy consumers’ new demands for humanity, transparency and clarity, in 2021 you will have to make the effort to align your social mia strategy with your company’s overall strategy.
And you ne to make it clear and visible to your
Your brand will immiately appear more honest and trustworthy, and will be able to establish a real connection with the public by demonstrating that it operates faithfully with respect to the declar values.
By doing so, you will meet the approval of 81% of the public interview in some market research, who think that companies have a real responsibility to communicate transparently on social mia.
In fact, 90% of consumers whatsapp data interviewed put authenticity before other parameters of choice when deciding which brands to support and from which of them to purchase a good and/or service. (SproutSocial)
Don’t forget: you are part of a social system
After a year that was nothing short of stormy, full of uncertainty, fear and mistrust, Internet users’ priorities have chang.
The public demands that companies Kaputusan alokasi dumasar kana not only deal with their offerings and total sales, but also with current issues relating to society, the environment, the sustainability of their personal actions, production and sales processes.
In an industry report from Merkle, a customer experience management company , we see an interesting fact.
56% of those interview said they have no respect b2c fax whatsoever for companies that do not speak out on important current issues.
In 2021, take action to learn more, join the conversation, and take a stand on issues that matter to the public and people in today’s world.
Manage your content creation
Some of the topics you will find yourself dealing with may be far from what you are us to doing, and the effort and resources that will go into developing content suit to the audience’s demand could be truly enormous.
