If the company obtains some engagement data, such as reactions, shared posts, mentions, responses
and feedbacks, it is a mistake not to draw up action plans based on them.
These informational assets should be considered starting points for conversion and customer attraction strategies. In this sense, for example, the organization can respond to these consumers and try to attract them personally.
In other words, it is necessary to be data-driven: analyze the data and make practical decisions that guide specific actions to combat the problems encountered and take advantage of opportunities. In this way, it is possible to transform engagement into real results.
Lack of information about the latest updates to the product or service
There are cases in which the customer is not aware of possible updates to the product/service and how the company can solve the new problems that arise. In this type of situation, engagement can be transformed into a set of data that does not generate concrete sales results.
Failure to analyze customer feedback
This error is connected to the first. Many belgium phone number list companies do not monitor or
measure the feedback they receive from their customers, so they do not know what they think. In
other words, they fail to understand the feeling behind the interactions and assume that these interactions are positive, when they are not always.
Monitoring and analyzing these reactions allows us to understand how the brand can adjust its
processes, behavior, and approaches to better satisfy consumers. By understanding a certain standard
in feedback, for example, the company better understands how the customer sees it.
Measuring feedback can be a challenge, since we are not just talking about controlling the responses
of one or another social network. The ideal is to have a complete view of all the customer’s interactions with the company and ensure a unified management of these dialogues.
Creating irrelevant content
In many cases, there is engagement, but the potential customer does not move forward because they
do not get value from the company’s content. That is, there is no consolidated strategy to deal with
objections, for example, or a active presence on social media deepening of the topics worked on to
generate value. In this way, the consumer feels distrustful about making the purchase decision.
Irrelevant content only creates an impression that the company does not have the necessary
experience to deal with the client’s problems. In many cases, their problems are very specific, associated with technical points, and require specialized knowledge.
In order to make the decision to invest, in fact, they must rely on the brand’s knowledge of specific
issues. To demonstrate this, it is necessary to reinforce Content Marketing with relevant approaches.
Lack of understanding of customer behavior
When brands have good engagement and a chine directory good connection with the customer, but obtain expressive sales results, the perception of behavior can be a problem.
This happens because the consumer is extremely complex, dynamic and definitely not linear. To
understand all these nuances, the company must strive to know its consumers thoroughly.
Understanding the purchasing habits of each lead is already a big help. This understanding allows for specific actions that lead the person through the sales funnel, moving from engagement to a more serious commitment to the company.
Lack of care with microinteractions
The purchasing process is the final decision, which comes from many other key moments in the
relationship between the brand and the customer. Many of these circumstances are small and
specific, such as a timely response or an email sent. The so-called microinteractions are simple and
short events that determine whether the customer will decide to buy or become loyal.
Even in these microinteractions, the company can gain trust and establish a connection with its customer. Therefore, it is essential to be attentive to all processes to optimize results and convert engagement into sales.