When it comes to search engine optimization (SEO) , both architecture and web design are essential
elements in which we have very little room for error if we want to see results.
In turn, web architecture is a practice that is constantly changing due to the emergence of new trends and standards proposed by the most famous search engines, led, of course, by Google and its algorithms .
Keep reading until the end and learn about the importance of properly structuring a web architecture, its effects on SEO and how good work will improve the digital presence of your brand .
So what is web architecture?
Web architecture is the planning and design of the technical, functional, and visual
components of a website, before it is bulgaria phone number list designed, developed, and implemented. Designers and developers use it as a means to execute their work.
This is therefore the conceptual structure of the World Wide Web —WWW—. The WWW or Internet
is a constantly changing medium that allows communication between different users and technical interaction (interoperability) between different systems and subsystems.
The basis for this is the different components and data formats, which are usually organized in levels
and build on each other.
This Internet infrastructure is also made possible by the three core components of data transmission
protocols (TCP/IP, HTTP, HTTPS ), representation formats ( HTML , CSS , XML ) and addressing standards (URI, URL ).
Why is web architecture important for SEO?
A good website information architecture ensures that users and search engine crawlers can easily move around our portal .
Additionally, in terms of User Experience , it instagram profile photos helps users know: “What am I doing here?” and “Where am I going now?”
An SEO-optimized web architecture is attractive and efficient for bots to crawl . This contributes to finding and displaying our content in the SERPs.
So how do web architecture and SEO come together, and more so, how does it present itself as a key element of search engine positioning strategy ?
For three reasons:
Guided search engine spiders
An optimized web architecture helps chine directory search engine spiders find and index all the pages on your website .
If we have pages that are several clicks away from the home page—or that are not linked from any other page—Googlebot will have a hard time indexing them.
Now, if the web architecture is interconnected, spiders crawling the websites can follow internal links to 100% of the home pages.
More page authority
Web architecture sends link authority around the website. When we have internal linking to high-
priority pages, more link authority—PageRank—will flow to those pages, which can help us improve ranking on Google .
Correctly linking the most important pages on our website will give Google the information it needs to
understand which pages have the most weight and, therefore, show them before the rest.
Users will find what they need, and more!
A proper web architecture makes it easier for visitors to find what they need on our site.
A clear example is if we place other related products next to a product, content that can feed the user’s
search or complement the original, we will be able to retain the person more, get them to inspect more areas of our website and, in the best case, complete the purchase.
This will provide SEO with:
- More time spent on the website .
- More clicks.
- High page consumption.
- Among other factors.
For Google, these are signals that our website is relevant to the user, which will improve our positioning in the SERPs .
What factors should be considered when designing a successful web architecture?
Given its importance, we cannot underestimate the role that web architecture can play in helping to attract and engage new customers .
Let’s explain 3 of the critical factors we need to get right in order to get real business results from our online presence:
1. Performance or site loading speed
Within a web architecture, its performance refers to how quickly it loads in a visitor’s
browser, whether from their computer or mobile device.
According to Hubspot, just a 1-second delay can reduce user satisfaction by 16% . So if we want to
appear at the top of search engines, it is essential to have a good loading speed on our website.