Practical Facebook Foreign Trade Marketing (IV) – Mastering Facebook Public Page Marketing

As we all know,
for Facebook marketing, the operation of Facebook homepage (i.e. public homepage) is very important.

In order to make full use of Facebook homepage for marketing promotion, we need to master a lot of knowledge.
Huanxin intends to lead everyone to learn from the shallow to the deep, today we start with some basic questions:

What is the difference between a public homepage and a personal homepage?
How to make good use of a personal homepage?

How to create a public homepage?

Contents hidden
1. Personal homepage:
2. Public Homepage:
1. Personal homepage:

1. What is a personal homepage?
As long as you register a Facebook account, you will have your personal homepage, and it only represents you. This is actually similar to the circle of friends you have after registering WeChat. In
fact, the timeline and personal profile we talked about earlier all belong to the personal homepage.
For example: the picture below is my personal homepage (this account is newly applied for to write a tutorial). I put the mouse on the arrow and it shows “Personal Homepage”.

Facebook profile

(II) How to make good use of personal homepage?

1. Post updates on your personal homepage (which can be understood as posting to Moments on WeChat). The red lines in the above picture are the content that can be included in the updates: 1) Status: The options framed in purple are: ① Add photos and videos to the post Note: When adding photos, you can mark the photos, that is, you can circle the friends in the photos. As shown in the figure below: ② Tag users, that is, circle friends. Enter the name of the friend here, and the update will show that you are currently with him, and a link to the other party’s personal homepage will be created. The other party’s timeline will also show this marked update (if the other party has not set up review). The following figure shows how to set up review:
Facebook personal homepage updates

Facebook personal homepage status

Tag pictures

Facebook Settings Review

If you don’t like someone tagging you in a post, you can remove the tag or ask them to delete the post.

③ Add current activities and feelings (a series of emoticons)
④ Sign in (i.e. where you are currently)
⑤ Set the background color of the post
⑥ Set the date and time for the post (the date can be set forward, such as four years ago: you can also use it to schedule a post, such as four hours later. Note that the time setting in the future is only limited to the same day, and cannot be set to a few days later).
Set date on facebook post

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Photos and videos

Not only can you upload photos and videos, but you can also create photo/video albums3
) Live video
You can start a live broadcast and interact with friends.

4) Life Chronicle You can record all the big and small things in your life here.
Facebook Life Chronicle

2. Make good inventory & gift tracking system: efficient inventory recording and gift monitoring use of other people’s personal homepages:

1) Share the post to your friend’s personal homepage (timeline). This way, the other person’s friends will see the post, which can increase the number of views of the post and the number of visits to the website. Of course, this should be used with caution. Make sure the other person likes the post, otherwise you are harassing them.

Share posts to friends’ timelines

2) Leave a message on someone else’s personal homepage

We click on a friend at random and it will jump to his personal homepage. For example, I select “Gauray Ghai” and click Then the marketing list page that jumps to is Gauray Ghai’s personal homepage:
Go to your friend’s personal homepage

Friend’s personal homepage

We can see his timeline, profile, friends’ photos, etc.
And we can post on his personal homepage, that is, leave a message on his timeline
(of course, the premise is that the other party has not set permissions. We have already talked about the permission issue of the timeline in the previous account management).
In addition, we can also like, comment and share the other party’s posts.

3. Other supplements about personal homepage : 1) Enable the follow function: Each personal account can have up to 5,000 friends. When you already have 5,000 friends but want to influence more people, you can only do so through the “Follow” function. (The number of followers is not limited, but one account can only follow up to 5,000 people) After others follow you, even if you are not friends, they can still see your posts in the dynamic message.

I suggest you go here to learn more

How can I set up strangers to follow me?
Go to Settings, click “Public Posts”, and set “Who can follow me” to public. As shown in the figure below: 2 ) Posting skills: ① Posting picture skills It is recommended that all pictures (including original and popular pictures on the Internet, etc.) be watermarked. In addition, our original pictures can be more representative, such as a series of photos with the same background. This can not only prevent others from stealing our pictures, but also have a better advertising effect. (There are many watermarking software.

In addition, pay attention to the quality of the photos

Use high-resolution original photos as much as possible. The bandwidth abroad is much larger than ours.
The number of photos should be as large as possible. The truth can only be seen from the pictures.

② Tips for posting text
After adding a link, a link to the relevant page will be automatically generated. As shown in the figure below: At this time, we can delete the original link (shown in the red box) and then re-enter the text you want to post.
Facebook posting tipsNote that when sharing a link

You can choose the image: In addition, considering that others will consider the risk before clicking on the link, it is better to put the link to some large websites, such as the detailed pages of our Amazon, AliExpress and other products, or the product videos on YouTube. This way, the possibility of others clicking is greater.
Select Default Image

3) Notes: ① When posting in the group, we can follow the posting skills mentioned in 2. But when posting on the timeline, you must be careful not to post too many posts! The posts on the timeline are your facade, so they should be few and concise. Don’t share a lot of random posts without even commenting or liking them, which indirectly tells others: he is not welcome…

Therefore, the posts on our timeline should be screened and decorated

Just like you dress up when you go out. Keep the important ones, pin some posts with high sharing and comment volume, and delete some inappropriate posts.

②Use a shortened URL service
Sometimes, if we share a URL too many times, Facebook will prompt that there is a risk and then automatically block the URL.
At this time, you need to use a shortened URL service. Search “short URL generation” on Baidu or Google, and you will find many websites that provide this service.
It should be noted that this method should not be used unless it is absolutely necessary, because after using a shortened URL, it will not make much sense for the transfer of weight.

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