We need to make sure that images are properly optimized . Files should be kept to 1500 pixels on the longest edge, with image file sizes no larger than 200kb.
In this case, Shopify recommends that they average around 100kb.
2. Responsive design
A responsive website design adjusts the site cambodia phone number list layout so that the user interface looks good on any screen, from smartphones and tablets to desktop computer screens.
In large markets such as the United States and Latin America, mobile Internet traffic surpassed desktop traffic for the first time in 2016. Therefore, Google – in 2017 – incorporated mobile responsiveness among the main criteria for how well a website ranks in search results.
Currently, according to Statista , mobile searches—excluding tablets—generate 54.8% of global traffic, which represents an increase of 4.8% compared to 2017.
3. SSL Security
An SSL security certificate allows secure connections from a web server to the visitor’s web browser. When installed on our website, our
Starting in 2018, Google began penalizing plaza in marketing websites that do not have this cybersecurity method, so without this secure protocol we could run the risk of losing search ranking and being blocked or marked as “not secure.”
4 best practices for SEO-friendly web architecture
Google assigns each website a crawl budget, this determines how many pages a bot will crawl on the site.
We need to make sure that our most important chine directory pages are crawled, understood, and indexed, and as many of them as possible.
The following 4 best practices pave the way to optimize this automatic management and create a successful web architecture:
1. Use an SEO-friendly URL structure
Google prefers simple , keyword- rich URLs .
Make sure your team keeps the following points in mind every time they create a new page or blog post:
- use lowercase words with alphanumeric characters;
- join words with hyphens;
- Keep URLs short with a maximum of 128 characters;
- make URLs with attractive names using descriptive keywords;
2. Use a sitemap
Bots like it when we make it easy for them to find content, and one way to do this is to use a sitemap .
In fact, Google gives us a nudge and recommends two types for optimal crawling: XML sitemaps and RSS/Atom feeds . These bots target all the pages we want to crawl, plus any recent updates we’ve made to the pages.
3. Consider how pages flow into each other
Pay attention to the anchor text – these are the words in the content that are linked to, sending an important signal to bots and humans about the content on the other end of the link.
Additionally, where pages are linked from can indicate their importance. Search engines consider pages linked throughout the site, for example in the navigation, to be the most important because they are just a click away from any page on the site.
Typically, each page should be accessible in less than 5 clicks.
4. Ensure a safe and easy-to-use User Experience
Search engines care that the sites they display provide a good User Experience ( UX ) . As a result, they reward those who pay attention to:
- Speed: Reduce page load times whenever possible.
- Mobile-Friendly – Make sure your website displays smoothly and responsively on any screen.
- Security: Look for the site to use the SSL protocol, which provides “https” security.
- Clear navigation: Avoid pages with too many links.
A solid web architecture strategy coupled with good design allows us to develop a website that makes a great first impression; it’s that “Wow!” we hope potential customers feel when they see our brand’s main presentation online.
However, this can only happen when we meet the trending standards and leverage the best practices we’ve developed in this content to attract, engage, and convert the right leads.
This is a broad topic, so we invite you to learn more about the requirements that must be taken into account for the quote of a website and the essential elements for the creation of a page.
You will find all the information by downloading the following ebook:
Website creation and pricing . Enjoy the content!