Think about it like this: The differences between night and day are like, well, night and day. But what about that specific moment when day ends and night begins — when is that? You may be thinking it happens at sunset. But that ignores civil twilight, the period when enough natural light remains, and artificial light isn’t needed. This is the blurred line. This seemingly simple question has been debated for thousands of years. And as much as I’ll strive to show you the differences between SEO and content marketing. There will always be other perspectives. But just like day and night — you can’t have one without the other. So goes the relationship between SEO and content marketing. Enough circular talk. Let’s start with definitions.
What Is SEO
SEO (search engine optimization) starts from an understanding of how search engines work and then optimizing. Your site for performance within those parameters. This optimization is a combination of technical work and content. SEO is not about gaming the system or tricking Google into ranking you higher in their search results. Google tells us specifically what they’re looking for – in their publicly Job Function Email Database accessible search quality evaluation guidelines. And it’s our job to work within those guidelines. But it can’t work by itself — SEO needs content to help match specific search queries utilizing keywords. Content marketing is creating and sharing informative content that is relevant, interesting, and useful to your target audience. When done right, content marketing drives targeted, organic traffic to your business.
Merge SEO with Content Marketing
With SEO and content marketing, you can get your content in front of the right audience at the right time. Whether they’re solving a problem or looking to buy. That’s also what the content marketing services division of Copy blogger can do for you. Remember, moving between night and day isn’t easy to explain. But there are clear differences between the two. So rather than B2B Reviews continuing on this philosophical path, let’s pin down the differences. The most significant difference is that SEO is a specialty most business owners don’t feel qualified in — so they don’t do it. Most businesses “do” content marketing — whether they know how to do it correctly or not.